Struggling with New Year’s resolutions? Over Dry January now? Market Place Vauxhall is offering a cheeky solution for ‘Quitters Day’ – the day most people abandon their New Year pledges – with 17p pints for anyone breaking their vows.
Research shows that 17th January is when people wave goodbye to their fresh starts. Whether you’re throwing in the towel on Dry January, abandoning your diet or letting that brand-new yoga mat gather dust, Market Place Vauxhall is offering you a chance to drown your sorrows – or celebrate your freedom.
To claim a 17p pint, simply head to the bar on Friday lunchtime and confess your abandoned pledge. Whether Dry January or another failed vow, your honesty will be rewarded with a pocket-friendly pint.
“Let’s be honest, most of us set unrealistic goals after over-indulging during December. Rather than feeling guilty about it, why not embrace the fact we’re perfectly imperfect with an almost-free pint in good company? After all, you’ll be with others who agree life’s too short and have also broken their Dry January vow…!”
Holly Hilton, Marketing Director of Market Place
When: 12pm-2pm on Friday 17th January, while stocks last.
Where: Market Place Vauxhall, 7 S Lambeth Pl, London SW8 1SP
