As we head towards the knockout stages of this summer’s biggest football tournament, Lynx has announced the ultimate comeback, bringing its classic Java fragrance out of retirement and back on to shelves across the UK.
The hype is real for the classic scent, which was last seen in 2002, as loyal Lynx fans have repeatedly called for its return via social media over the past few years. Giving Lynx fans something to cheer about the relaunched range will include a Lynx Java Body Spray, Anti-Perspirant and Body Wash, an iconic ‘front three’ that surely won’t be beaten this summer.
The brand who is no stranger to cult fragrances has celebrated the relaunch by teaming up with football heritage brand, and ex-FC Barcelona kit manufacturer, Meyba to drop a limited-edition ‘Java FC’ jersey. The vintage design has a modern twist, fusing the bright Java colours with the retro Lynx logo, then finished off with a bespoke Java FC badge, designed especially for the occasion.
Modelled by Lynx ambassadors Chunkz, Aitch and Calfreezy, the shirts will be available to purchase via Meyba from Thursday 24th June. All proceeds from the shirt sales will be donated to Made By Sport, an organisation, which raises awareness and funding for grassroots sports clubs, aims to tackle social issues and unlock new sources of funding for community sports organisations all over the UK.
Speaking on the return of an icon, Josh Plimmer, Senior Brand Manager at Lynx said: “As we head towards the knockout stages of the biggest football tournament of the year, it’s the perfect opportunity to reimagine one of our most iconic fragrances as a classic football jersey – who can resist an old-school football shirt alongside an old-school scent?! Java is our most requested fragrance that guys want back in their bathroom cabinets, and this limited-edition fragrance is set to be a firm favourite once more as we tune in to a great summer of sport.”
Speaking on the design process, Neal Heard, Creative Director at Meyba said: “Sometimes in life you get lucky and getting the call to have the honour of designing a football shirt with Lynx, celebrating the return of one classic by working with another, was a genuine pinch me moment.”
“Being an OG old school Java wearer, any inspiration for the design was like falling out of bed. Everyone knows football shirts are cool right now and being somebody who literally wrote the book on football design, it was an opportunity to get my teeth into something that I am really passionate about.”
The Lynx Java range is available to purchase from Superdrug and other selected national retailers while stocks last. The limited-edition Lynx Java FC jersey can be purchased from www.meyba.com for £60.00 from Thursday 24th June at 10am.
