Foot Locker announces the launch of a collaboration with London based streetwear designer, Aida Kiraya, aka Afro Kickz.
Taking inspiration from African and black culture, Aida wanted to create something that would change that narrative for future generations. She created 4 limited-edition sneakers with different designs in collaboration with Vans, which merges her love for sneakers with her love for her culture. Consumers will get one of the 4 designs by surprise – simply pick your size and shop!
Aida launched her sneaker customising brand, Afro Kickz, back in 2018, with the aim to create sneakers that were inspired by traditional African imagery and modern black culture. Growing up in North London, Aida and her peers would shy away from embracing their African heritage, which is why she decided to create something that would change that narrative for future generations. Afro Kickz was born out of the love Aida had for sneakers growing up, merged with the love she now has for her culture as an adult.
The collaboration is part of Foot Locker’s new Behind Her Label initiative, an international platform designed to celebrate and elevate the long-time contributions of women in streetwear culture. Foot Locker recognizes the gender gap that exists in streetwear design, and so is taking steps to close the gap by introducing ‘Behind Her Label’ – a platform that elevates and provides resources to emerging female streetwear designers. Each collaborator will create an exclusive product collection which will be sold in one chosen Foot Locker store in their home city, and on the Foot Locker EU webpage.
Vans x Afrokickz Old Skool – available here