LUNCH ATOP A BiG SH-ELF

Eleven 'elves’ sit side-by-side on a 4-metre tall unit from company, BiGDUG to recreate the well-known ‘Lunch atop a Skyscraper’ photograph, ahead of Christmas, London. Picture date: Thursday November 25, 2021. PA Photo. The ‘elves’ can be seen snacking on lunchboxes full of candy canes as part of the festive stunt on top of BiGDUG’s largest available, Mecalux shelving unit. Photo credit: John Nguyen/PA Wire

Passers-by in Southwark, London caught a glimpse of a rare sight this morning, as a workforce of Elves climbed giant shelves in a bid to enjoy their morning break above the London skyline. The eleven strong troupe enjoyed festive lunch boxes with treats such as candy canes, as they took a break from their busiest time of year.

The stunt, which saw all eleven Elves snapped perched in a row, echoed the famous ‘Lunch atop a Skyscraper’ photograph, published in the New York Herald-Tribune in 1932 (and on all value print canvasses ever made, ever since).

The festive imitation turns out to be the brainchild of industrial, workplace and homeware solutions company BiGDUG, who made headlines last year when it transformed its company headquarters into the UK’s largest advent calendar.

Polly Maclennan, PR Manager at BiGDUG said: “At BiGDUG we are well aware that we sell pretty dull products, but just because we are functional, doesn’t mean we can’t be FUN! We love the fact that we could build our shelves high enough to recreate this iconic image, lined with our very own Elves!”

 

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