Conscious clothing brand, Lucy & Yak, has announced a new limited edition print to celebrate the relationship with its long-time charity partner, the Fior Di Loto Foundation, in the brand’s continued move to challenge Black Friday by upholding positive impact over overconsumption.
From 21st November, the brand’s iconic Original Dungarees will be available in a unique print that features a compilation of sketches by the girls supported by the foundation (which supports them through school, to university and beyond) and is focused on providing an education and improving the living conditions of more than 700 girls living in the villages surrounding Pushkar, Rajasthan, in Northwest India – where the first Yaks were originally made.
The limited edition print has been inspired by the girls’ favourite things found in nature, including birds, flowers, animals and insects, and resulting in a medley of vibrant images.
“Since 2018, we’ve wanted to do Black Friday differently, to demonstrate that business can be done differently. And so with this year’s limited edition dungarees we’re hoping to make a lasting impact in even more young lives.vWe love supporting the girls through their education years and beyond and wanted to celebrate their creativity this year with this new limited edition dungaree. This print can’t help but make you smile and as well as looking good, it’s doing good too.”
Lucy Greenwood, co-founder of Lucy & Yak
Available online through the Lucy & Yak site and in Lucy & Yak stores, 100% net profit from the dungarees will go to the Fior Di Loto Foundation to help even more girls get to school. Across the Black Friday sales period (21st – 27th November) Lucy & Yak will also be donating half of all profits to the foundation, in line with its donation to the charity for ‘Fior Di Loto Friday’ since 2018.
The dungarees are made from GOTS-Certified Organic Cotton Twill fabric and feature extra-big chest and hip pockets with a relaxed and comfortable fit. Available in sizes 4 – 32 in Regular or Long and priced at £69.
