Lucozade Sport has launched ‘the very unofficial England-ish football supporter jumper,’ a knowingly playful mashup between the famously naff Christmas jumper, blended with Lucozade Sport’s love for iconic fan-favourite football kits of the 1990s.
The campaign, which has fans eager to know how they can bag one of the limited-edition pieces, was shot by Kaj Jeffries and features Rapper, Niko B, and model, Deba Hekmat, with styling by Phoebe Lettice.
‘The very unofficial England-ish football supporter jumper’ has been created for fans to show their support for the Three Lions and is the brand’s latest foray into fashion following its partnership with Sports Banger for London Fashion Week 2022 where bespoke items were created for the runway.
People can get their hands on the limited-edition jumper by purchasing a bottle of Lucozade Sport at retailers around the UK before Dec 12 and following the promotional instructions.
For more information and to see the full Ts&Cs, please visit: https://lucoza.de/wcts.
