British actor and global star Lucien Laviscount has revealed why he believes “with time comes taste”, opening up about his evolving sense of style, appreciation for life’s simple pleasures, and his passion for storytelling as part of a new campaign with Schweppes.
The Emily in Paris star has been unveiled as the latest ambassador for Schweppes as the iconic drinks brand launches its new global platform, “With Time Comes Taste”, alongside the introduction of its latest flavour innovation, Schweppes Cherry Pepper Soda.
Lucien Laviscount Reflects on Fashion and Personal Growth
Despite becoming a recognised style icon in recent years, Laviscount insists he has no regrets about any of his past fashion choices.
Speaking as part of the campaign, the actor explained that every style phase has contributed to the person he is today.
“With my fashion choices over the years, I don’t look back at old outfits with regret. Every phase, every look… every questionable look, have all played a part in what I wear today.”
The actor believes personal taste naturally develops with age, allowing people to become more confident in expressing their individuality rather than following trends.
“Taste becomes more personal as you get older. You stop following what everyone else is doing and lean into the things that genuinely feel like you.”
Why Storytelling Remains His Biggest Passion
Beyond fashion, Laviscount also reflected on his career and future ambitions, revealing that storytelling remains at the heart of everything he does.
The British star, who has built an international fanbase through roles across television and film, said he hopes to continue sharing compelling stories throughout his career.
His comments highlight a growing focus on authenticity and creativity as he continues to expand his profile on the global stage.
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Schweppes Launches ‘With Time Comes Taste’ Campaign
The new partnership coincides with Schweppes’ latest global campaign, “With Time Comes Taste”, which encourages consumers to slow down and enjoy meaningful moments amid the fast pace of modern life.
According to the brand, the campaign celebrates how taste evolves over time, whether in fashion, lifestyle, social experiences, or drinks.
Laviscount said the campaign’s message immediately resonated with him.
“Over time, you also start to appreciate the little things more — good company, great drinks and just enjoying the moment.”
Introducing Schweppes Cherry Pepper Soda
At the centre of the campaign is the launch of Schweppes Cherry Pepper Soda, a bold new soft drink that combines juicy sour cherry notes with a subtle black pepper finish.
Designed for consumers seeking more adventurous flavour combinations, the new beverage aims to bring a contemporary twist to sophisticated social occasions.
Laviscount praised the new drink’s modern character, describing it as:
“The kind of drink that instantly elevates any occasion, without trying too hard.”
Schweppes on the New Partnership
Hanna Lauri, Senior Marketing Manager at Schweppes, said Laviscount was a natural choice for the campaign due to his modern and sophisticated image.
“Lucien continues to embody the modern sophistication at the heart of the Schweppes brand,” she said.
“This campaign is all about celebrating evolving taste and embracing elevated social moments, which perfectly aligns with the launch of Schweppes Cherry Pepper Soda, a flavour designed to surprise and intrigue.”
Where to Find Out More
To learn more about the campaign, visit the official Schweppes website at https://www.schweppes.com.
