Fans of fashion, fandom and K-pop culture have a new must-have collection to obsess over. Loungefly, the fan-forward lifestyle brand from Funko, has officially unveiled an all-new “KPop Demon Hunters” collection, inspired by Netflix’s smash-hit animated film of the same name.
Available now via Loungefly’s official website and selected global stockists, the collection blends bold design, pop culture storytelling and collectible appeal, bringing the fierce energy of demon-hunting idols straight into everyday accessories.
Become Part of HUNTR/X With Loungefly’s Latest Drop
Inspired by Netflix’s most popular film ever, the Loungefly “KPop Demon Hunters” collection allows fans to step into the stylised world of the globally renowned K-pop group HUNTR/X. The headline piece is a striking mini backpack featuring fan-favourite characters Rumi, Mira and Zoey, crafted in an iridescent appliqué print and finished with painted purple hardware.
Adding to the collector appeal, the backpack includes a detachable photocard-style bag charm with bead detailing, nodding to real-world K-pop fandom culture. The collection also includes a matching “KPop Demon Hunters” card holder, perfect for fans who want a more subtle way to rep the franchise.
Fashion-led pop culture accessories continue to dominate fandom style, with Loungefly frequently leading the way — as seen in its previous anime and Netflix-inspired collaborations.
Collectible Bag Charms Featuring Fan-Favourite Characters
In addition to wearable pieces, Loungefly has also released a series of collectible mini backpack bag charms, each showcasing iconic looks from standout characters across the film. These include HUNTR/X’s vocal powerhouse Rumi, rapper Zoey, choreographer Mira, and members of rival demon boy band Saja Boys, including leader Juni and dancer Abby — plus the supernatural scene-stealer, Derpy Tiger.
Designed for collectors and casual fans alike, the charms tap into the growing demand for compact, display-worthy fandom accessories that double as fashion statements.
Loungefly on Bringing ‘KPop Demon Hunters’ to Life
Speaking on the launch, Aneesah Williams, VP of Marketing at Funko & Loungefly, shared the brand’s excitement around the collaboration:
“We are constantly inspired by the creativity and energy of fandoms around the world, and Netflix’s KPop Demon Hunters captures that spirit in such a vibrant way. Every piece in the new collection was designed to feel bold, dynamic, and truly unforgettable.”
Williams also highlighted Loungefly’s pride in being among the first brands to bring the property to life across multiple Funko and Loungefly product categories.
Where to Buy and How to Stay Updated
The Loungefly “KPop Demon Hunters” collection is available now at Loungefly.com and via global stockists. Fans can follow @Loungefly and @LoungeflyEurope on Instagram for launch updates, restocks and upcoming reveals.
Meanwhile, “KPop Demon Hunters”, from Sony Pictures Animation, is streaming exclusively on Netflix.
