With the London Marathon fast approaching, runners pushing through the iconic 26.2-mile route now have an extra incentive waiting at the finish line — and it’s delicious.
Authentic Basque dessert brand La Maritxu has announced a limited-time giveaway to celebrate the occasion, offering a well-earned post-race treat to participants.
A Sweet Reward for Marathon Runners
On 26 April 2026, the first 100 marathon runners who present their medal at La Maritxu’s Kingly Court location will receive a complimentary slice of its signature Classic Basque Cheesecake.
The offer is simple: finish the marathon, bring your medal, and enjoy one of London’s most talked-about desserts — just make sure you get there early.
Located in the heart of Soho at Kingly Court, the bakery has become a go-to destination for cheesecake lovers seeking something a little different from the traditional New York-style slice.
What Makes Basque Cheesecake So Special?
Unlike its American counterpart, Basque cheesecake — also known as San Sebastián cheesecake — is famous for its deeply caramelised “burnt” top, soft centre, and crustless finish. Originating from the Basque region of Spain, the dessert has surged in popularity across the UK food scene in recent years.
La Maritxu’s version stays true to its roots, offering a rich, ultra-creamy texture that makes it the perfect indulgence after a physically demanding event like the marathon.
London Marathon 2026: More Than Just the Race
The London Marathon is one of the world’s most celebrated running events, drawing tens of thousands of participants and spectators every year. From elite athletes to first-time runners raising money for charity, the atmosphere across the capital is electric.
Initiatives like La Maritxu’s giveaway highlight how brands across London are embracing the marathon spirit — supporting runners not just along the route, but after they cross the finish line too.
Whether you’re chasing a personal best or simply aiming to cross the finish line, a free slice of Basque cheesecake might just be the motivation you need to keep going.
Just remember: run the marathon first…then run (don’t walk) to Soho.
