Lidl has unveiled a creative new campaign to mark the long-awaited arrival of its very own caterpillar cake, introducing shoppers to Cooper The Caterpillar Cake alongside a free limited-edition storybook titled The Very Late Caterpillar.
Available from 19 June, the campaign combines nostalgia, humour and sweet treats, giving fans the chance to claim a free caterpillar cake through a special online giveaway.
Lidl Celebrates the Arrival of Cooper The Caterpillar
Caterpillar cakes have become a beloved staple of British celebrations over the years, and now Lidl is finally joining the party with its own character, Cooper The Caterpillar.
To explain why Cooper has taken so long to make his debut, Lidl has created The Very Late Caterpillar, a tongue-in-cheek book aimed at grown-up fans. The story follows Cooper’s adventures before arriving on supermarket shelves, including appearances at London Fashion Week, embracing “Gnat Summer” trends, and even binge-watching period dramas inspired by popular Regency-era television.
The free book will be available to download from https://www.lidlslatecaterpillar.co.uk from 19 June while stocks last.
Free Caterpillar Cake Voucher Available
As part of the promotion, readers who secure a copy of The Very Late Caterpillar will also receive a Lidl Plus voucher code that can be redeemed for a free Cooper The Caterpillar Cake at participating Lidl stores nationwide.
The giveaway is expected to attract significant interest from fans of novelty cakes and bargain hunters alike, making early registration essential.
What’s Inside Cooper The Caterpillar Cake?
Lidl’s new Cooper The Caterpillar Cake features:
- Chocolate sponge roll
- Chocolate buttercream filling
- Milk chocolate coating
- Character-themed decoration
The cake will retail for £6.99 and will be available in Lidl stores across the UK from 19 June.
With many caterpillar cakes becoming iconic centrepieces at birthdays and celebrations, Lidl’s latest bakery launch is expected to prove popular among shoppers looking for an affordable alternative.
Cooper Shares His Story
Speaking about his delayed arrival, Cooper The Caterpillar joked:
“Time flies when you’re having fun. I know I’m a little late to the party but I can’t say I’ve met another grub that’s walked London Fashion Week or become the unlikely face of Gnat Summer.
To make up for keeping everyone waiting, I wanted to share my debut novel of how I wriggled my way to Lidl. You know what they say, it’s about the journey not the destination… and I’ve certainly taken the scenic route.”
How to Get Lidl’s Free Book and Cake
Shoppers can visit the official campaign website from 19 June to claim a free copy of The Very Late Caterpillar and receive a voucher for a complimentary Cooper The Caterpillar Cake.
For those who miss out on the giveaway, Cooper The Caterpillar Cake will remain available to purchase in Lidl stores nationwide for £6.99.
| Product | Price |
|---|---|
| Cooper The Caterpillar Cake | £6.99 |
| The Very Late Caterpillar Book | Free |
For more information, visit the official Lidl website: https://www.lidl.co.uk/
