TAKE A DU-BITE OUT OF THIS! Every viral product comes hand-in-hand with a hotly-anticipated drop, and Dubai Chocolate, 2025’s most hyped up treat, is no exception. Now, Lidl is announcing its very own version of the TikTok-famous delicacy – dropping on TikTok Shop for a limited time only.
Famed for its decadent pistachio knafeh filling and notoriously extravagant price-tag, Dubai Chocolate has captivated chocoholics around the world, driving over 228K posts and millions of likes on TikTok alone. But, with the original chocolate priced at a sum fit for a Sheik, for many chocolate lovers, the pistachio delight is off the table… until now. With Lidl’s new J.D. Gross Dubai-Style Chocolate priced at just £3.99, the 122g bar lands as the cheapest Dubai-Style Chocolate available from a UK supermarket.
The highly sought-after choc, which drops as the only UK supermarket own-brand version, will be available to 6,000 lucky shoppers, who will have the chance to get their hands on it in an exclusive first taste, made possible by Lidl on TikTok Shop.
This momentous occasion marks Lidl’s second foray into TikTok Shop, as the announcement comes hot on the heels of the recent launch of its Protein Bundles, which sold out just 18 minutes after dropping on the platform. Now, as love for the coveted chocolate sensation only continues to grow, this latest drop is set to be even bigger.
Shoppers can head to Lidl’s TikTok Shop at 09:00 on Thursday 20th March to get their hands on the J.D. Gross Dubai-Style Chocolate – available only while stocks last.
