In a partnership set to excite football fans and LEGO lovers alike, the LEGO Group has announced a major collaboration with the FIFA World Cup 2026. Together, they’re bringing a fresh wave of creativity to the world’s biggest football tournament, starting with a collector’s dream: a 1:1 official LEGO replica of the FIFA World Cup Trophy.
This collaboration brings together two global icons of culture, play and sport—setting the stage for a memorable year for fans of all ages.
A First-of-Its-Kind LEGO FIFA World Cup Trophy
Launching March 2026, the LEGO Editions FIFA World Cup Official Trophy marks the first time an official, full-scale LEGO replica of the iconic trophy has been created. Built from 2,842 LEGO pieces, the set allows fans to bring home a piece of football history in an impressively detailed display model.
Pre-orders are open now at: LEGO FIFA World Cup Trophy – https://www.LEGO.com/fifa-world-cup-official-trophy
Collectors and supporters will appreciate the craftsmanship, which includes:
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Two premium gold treatments – drum-lacquered bricks and moulded gold pieces
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A hidden pull-out display inside the upper globe section
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The 2026 World Cup logo, plus an exclusive branded minifigure holding a mini trophy
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A printed plaque listing all FIFA World Cup winners since 1974
This is the most gold-coloured elements ever included in a LEGO set—making it a stand-out piece for any shelf, office or fan cave.
Bringing Football and Creativity Together
Julia Goldin, Chief Product & Marketing Officer at the LEGO Group, emphasised the importance of this cultural crossover:
“Collaborating with the FIFA World Cup 2026 presents an incredible opportunity to honour the world’s most iconic tournament and the global passion it ignites… This marks just the beginning of our collaboration.”
FIFA Chief Business Officer Romy Gai shared the same excitement, stating:
“Joining forces with the LEGO Group… provides perfect synergy. We hope fans take this opportunity to embrace the spirit of the game and bring a piece of the party into their homes.”
And from the pitch itself, 2002 World Cup champion Roberto Carlos added:
“This isn’t just about building a trophy; it’s about sharing the love of football with family and friends.”
More LEGO x FIFA World Cup 2026 Experiences Coming
The trophy is only the start. Throughout 2026, LEGO will roll out new products, experiences and activations around the tournament, including:
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Appearances at FIFA Fan Festivals
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Special interactive events
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Online and in-person build experiences
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Limited-edition collectibles via LEGO Editions, a new platform focused on fan passions, icons and achievements
Fans can expect ongoing content and new reveals as the tournament approaches.
For updates, visit the LEGO Newsroom: https://www.lego.com/en-gb/aboutus/news
You can also follow the LEGO Group across social platforms for more behind-the-scenes content.
