JD Sports is set to release exclusive colourways of the highly anticipated New Balance ABZORB 2000, celebrating the drop with a global campaign spotlighting creative communities in Liverpool, Marseille, Los Angeles and Bangkok.
Blending sport heritage with future-facing design, the ABZORB 2000 marks the next evolution in New Balance’s iconic cushioning technology — and it’s landing exclusively at JD.
A Legacy Reimagined
Originally introduced in 1993, New Balance’s ABZORB cushioning revolutionised running performance with its superior shock absorption and comfort. Over three decades later, the technology remains a defining feature of both performance and lifestyle silhouettes.
The ABZORB 2000 reinterprets that legacy for 2026. The model transforms functional tech into a bold design statement, combining a clean, minimalist upper with a hyper-detailed curved sole unit crafted using advanced 3D design tools.
Full-length ABZORB cushioning works alongside SBS pods, delivering visible tech and energy inspired by iconic 2000s-era running shoes. The result? A silhouette that feels both nostalgic and unmistakably modern — equally suited to streetwear styling and all-day comfort.
A Campaign Powered by Community
JD’s latest New Balance campaign builds on a European road trip across Liverpool, Rotterdam, Marseille and Naples in December 2025. Now, the spotlight shifts to four global cities shaping contemporary culture: Liverpool, Marseille, Los Angeles and Bangkok.
In Liverpool, Dutch international footballer Jeremie Frimpong leads the story. Known for his explosive pace, sharp dribbling and attacking flair, Frimpong embodies the same energy and forward momentum reflected in the ABZORB 2000 design. Off the pitch, his personality and connection to community culture align seamlessly with JD’s campaign ethos.
The multi-city campaign celebrates grassroots creativity — from football culture to music, fashion and street style — reinforcing JD’s position at the intersection of sport and lifestyle.
JD Exclusive Colourways
Launching this week, JD will stock two exclusive colourways of the New Balance ABZORB 2000:
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New Balance ABZORB 2000 – Grey/Blue – £170
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New Balance ABZORB 2000 – Black/Red – £170
Both styles will be available exclusively via JD online and in selected stores.
Shop the collection at JD Sports: https://www.jdsports.co.uk/
Why the ABZORB 2000 Matters in 2026
With visible tech silhouettes continuing to dominate sneaker culture, the ABZORB 2000 arrives at the perfect moment. Its blend of archival inspiration and progressive tooling taps directly into the resurgence of Y2K-inspired sportswear and performance-led design.
As JD continues to secure exclusive launches and community-driven campaigns, the retailer strengthens its position as a key player in global sneaker culture.
