ITSU LAUNCHES NEW VEGAN MENU

This year, Itsu is taking a more hands-on approach to plant-based dishes and has just relaunched it’s much loved even more delicious Meatless Meatballs in collaboration with Meatless Farm. The meatballs based on plants are 60% larger and juicier than ever because the bigger the better, right?

Itsu  pride itself on serving beautiful Asian-inspired food, made fresh every day in their beautifully designed restaurants.    They stick to simple rules: every Itsu must have its own kitchen, making nutritious dishes which are steamed [never deep fried] and made on the spot, with responsibly sourced ingredients.  

Most of Itsu’s Asian-inspired menu is under 500 calories and packed with vitamins, fiber & protein, a third is plant-based and the majority is under £6. They also have a half-price sale every evening to avoid food waste.    

Recent data from Itsu show that nearly half (46 percent) of Itsu items sold on delivery and more than a third (35 percent) were plant-based dishes in store, as customers look to eat healthier, try new things and reduce their environmental impact in 20201. In response, it has introduced more vegan dishes this month and will continue to make 50 percent of their plant-based menu across 2021 in an ongoing effort.

The rice bowl for the meatless meatballs is a hearty bowl of goodness. This special recipe brings veggie meatballs to a new level, served on a bed of whole-grain brown rice and seasonal greens, drizzled with sticky teriyaki sauce and spicy ssamjang. The more ballsy meatballs are filled with vegetables and spices that give them a very meaty taste and texture so that they can be eaten by even the most hard-core fans of meat.

The enhanced veggie meatballs & coconut bowl, including meatballs sitting in a Thai spiced coconut soup topped with solid pumpkin seeds, also included with the new Meatless Farm, arrive in shops this January. 

Itsu has introduced a new recipe-changing game for those who lack their miso soup. With whole grain brown rice and ginger greens, the dynamite miso is a chili miso soup. This is sure to warm hungry customers up, filled with flavor and intestinal health goodness. 

Finally, on the Itsu menu, the vegan teriyaki gyoza is now available. These steamed pea protein Asian dumplings are enriched for indulgence with teriyaki and a touch of truffle.

Morten Toft Bech, Founder at Meatless Farm says: “Choosing to eat more plant-based food has never been easier or tastier. Veganuary is a great place to start and these dishes pack some serious flavour  and the ballsier the better we say!”

From strict vegans to flexis, these delicious dishes from Itsu are ideal for those looking to integrate more plant-based meals into their diet. and search for new, exciting flavours.