Say goodbye to unhealthy lunches and last-minute meal deals – itsu [grocery]’s latest innovation, ‘noodles & broth’, is here to bring affordable, healthy and flavoursome noodle dishes to homes and offices around the UK – in just five minutes! They are truly noodles worth loving.
Together with chef Monica Galetti, who oversaw the product development as well as a flavour-finding trip to Japan, itsu [grocery] has crafted restaurant-quality hand-folded noodles and traditional Japanese miso broth – no saucepan needed. They are vegan, gluten free, contain no additives and work with the ethos of no pans, no fuss.
The ‘noodles & broth’ range features mouthwatering improvements to your favourite flavours such as chick-n ramen, katsu curry, satay style, chilli miso as well as the launch of a brand-new product offering in the form of convenient pouches. Perfect for lunch or dinner, these pouches are designed to be customised to suit your taste. Top them with an egg, greens, fresh vegetables, cooked meat, fish, or prawns. Add a swirl of soy sauce, chilli oil, or a sprinkle of herbs to finish.
For lovers of heat, the ‘noodles & broth’ range introduces spicy chick’n, with 8% sesame chilli oil for a more balanced, warming spice level and richer mouthfeel, as well as increased miso quantity for deeper umami.
Monica Galetti, Chef and Recipe Consultant, has commented:
“Every element of the ‘noodles & broth’ product range has been thoughtfully considered – from the finest fruity red and sweet white miso paste sourced from Japan, to noodles that are steamed, not deep-fried, offering a healthier alternative to standard instant noodles. Expect bold, on-trend flavours and a level of quality that might just change the way you think about instant meals.”
Julian Metcalfe, Founder of itsu Grocery, has commented: “At the heart of the launch is our understanding of what modern customers actually want: game-changing quality, healthier choices, everyday convenience, and real affordability – all without sacrificing flavour. The result? An innovative take on instant meals that actually delivers.”
Pots and Bog Pots:
The pots and big pots are made for any occasion – a speedy meal on the go, a healthy office lunch, or a cosy winter warmer on the sofa. Boasting five different flavours, the products can be enjoyed on their own, or customised into a TikTok-worthy recipe. Each bowl comes with a handy paper spork – it’s a full noodle moment, ready in just five minutes.
