Summer’s most iconic sip is here! Echo Falls has partnered with social media sensation GK Barry to launch a limited-edition Summer Berries 9% Fruit Fusion bottle – the juicy, fruit-packed blend bursting with vibrant berry flavours that delivers refreshment with serious personality.
Rooted in authenticity and designed in close collaboration with GK Barry herself, the limited-edition bottle brings her signature unfiltered charm to life through bold visuals and playful on-pack messaging, making it a true conversation starter, both on shelves and at summer social occasions.
“When Echo Falls slid into my DMs, I honestly couldn’t say no – I’ve been a fan of Summer Berries for years, so to have my own bottle? Iconic. Summer Berries has always been my go-to, so giving it the full Barry treatment was a dream. It’s loud, it’s juicy, and it’s got main character energy – just how I like it.”
GK Barry
To support the launch, Echo Falls has commissioned new research that found as many as 3 in 4 18-25 year old women are putting their besties first this summer.
The new research by Echo Falls reveals young adult girls and beyond are increasingly focussing time and effort on their friends, with two thirds (64%) saying they meet up with them at least once a week. As a result, a whopping 3 in 4 (73%) of those polled feel their friendships have become stronger in the past year.
While social feeds relentlessly push once-in-a-lifetime and stand-out socialising experiences, the majority like to keep their plans simple. More than half say their favourite way to socialise is ‘getting together over dinner or a meal’, while 45% say ‘meeting up at a restaurant or pub for drinks/a glass of wine’ – classic!
While the plans are simple, the chats are anything but. Three in 4 (74%) discuss the ‘big things’ with their friends – e.g. work, relationships, and mental health – at least once a week, making time to put the world to rights with those they trust the most. Seventy-three per cent revealed they have made a major life decision based on friends’ advice.
But above all else, this cohort look to their friends to keep things super upbeat, with 57% saying their favourite thing about spending quality time with their girls is having fun together, vs just a third (36%) who say ’emotional support’ – though we love that too.
GK Barry-designed Echo Falls Summer Berries 9% will be available from all major grocery stores from July until the end of summer. The brand is also linking up with social community, The Girlies Guide, for a series of unmissable all-female events.
Commenting on the research, Maggie Applegate, spokesperson from Echo Falls, said: “Who says girlies are glued to their phones all the time? Our research shows that they are prioritising their friendships, making time to see them each week in person, and feeling energised by doing so. In fact, 90% of those polled say they feel better and uplifted after spending time with their girls.”
