IRN-BRU and FUNKIN COCKTAILS have announced the naughtiest collab of the year, getting into bed with each other to create an IRN-BRU Vodka Martini, the only official ready-to-drink cocktail can available on shelves which is shaken up with BRU’s secret recipe.
It is the first time that Scotland’s other national drink has gotten up close and personal to make an alcoholic cocktail and the mixology experts at FUNKIN COCKTAILS have made the relationship official.
The IRN-BRU Vodka Martini serves up an iconic cocktail, combining FUNKIN COCKTAIL’S signature nitrogen infusion with the bold, unmistakable IRN-BRU flavour to deliver a taste of BRU in a way it’s never been experienced before.
Fans of Scotland’s other national drink will want to get their hands on this limited-edition cocktail to taste BRU, which swaps the soft drinks bubbly fizz for a unique velvety texture to create a one-of-a-kind product.
The new serve, which can be enjoyed any time, anywhere, has been unveiled with a cheeky film which shows three friends getting ready to go out and chatting about all the places they’ve enjoyed a good ‘beep’, with an ending that reveals they’re talking about all the places they’ve had a FUNKIN IRN-BRU Vodka Martini.
In the UK, martinis make up more than 20% of all cocktails served and 54% of cocktails served contain vodka, there’s also a continuing rising demand for bitter-orange flavour profiles, the FUNKIN COCKTAILS IRN-BRU Vodka Martini offers a bar-shaken cocktail that can be enjoyed on the go or at home this autumn.
Kenny Nicholson, Head of Brand at IRN-BRU, adds:
“We are really excited to be partnering with the cocktail experts at FUNKIN COCKTAILS. We know consumers are always looking for ‘something new and different’ and the FUNKIN IRN-BRU Vodka Martini delivers just that – a perfect blend of the phenomenal IRN-BRU flavour and bold spirit with FUNKIN’s mixology expertise to create the first ever alcoholic IRN-BRU ready to drink cocktail. For IRN-BRU fans, our new collaboration delivers BRU in a way that it’s never been tasted before – all thanks to an infusion of nitrogen to give it a velvety smooth texture – it’s only on shelves for a limited time, so get your hands on this BRU-nique cocktail while you can.”
FUNKIN COCKTAILS’ Head of Brand, Ashley Birch-Ruffell, comments, “FUNKIN has constantly pushed the cocktail category forward to bring new and innovative products to consumers – and this is bigger than ever before.”
Try FUNKIN COCKTAILS IRN-BRU Vodka Martini this month and let IRN-BRU know what you think via their social channels. The cans will be available for a limited time only in convenience stores and at leading UK supermarkets as 200ml cans and eight-packs.
