Forget that Friday feeling, it’s now about Hump Day Hype as 83% of Brits feel a sense of relief when they reach the middle of the week and 78% feel optimistic about the weekend approaching – with a further two thirds (66%) believing the weekend now begins on a Wednesday.
Mondays and Tuesdays are for saving pennies, getting early nights and being healthy but by mid-week, Gen Z and Millennials are RARING to go, with 70% refusing to live JUST for the weekend.
The rise of the Wednesday weekend kick off is being driven by people working from home for the rest of the week (29%) and changes in dating patterns with Wednesday being the night almost a third (28%) of Gen Zs and millennials are most likely to go on a first date or have a date night (22%).
Changes in socialising habits are also playing a role, with more than a quarter (26%) revealing Hump Day is the evening they are most likely to have friends over for dinner, go to the pub (29%) or cinema (26%). In fact, a quarter (24%) believe that socialising only on a Friday and Saturday night is outdated, as they want to have weekend time to themselves.
Almost a fifth of the nation (19%) tackle a midweek slump by getting adventurous with their ingredients and cooking up a storm for their friends, with many turning to social media for inspiration – in fact, 24% admit they’re more likely to be inspired by foodie influencers on a Wednesday night. A further 14% report that hosting dinner parties mid week is easier thanks to WFH.
In their search for mid-week fun, 80% of Brits enjoy spontaneous shopping with over a quarter (26%) heading to the supermarket to buy interesting ingredients to be more adventurous with their evening meal. Almost a quarter (24%) are bored of their pre-made work lunches by mid week and over a fifth (21%) are setting unrealistic food ambitions on a Sunday that they can’t keep up with by Wednesday.
With 78% of Gen Z and Millennial Brits stating they are more likely to try and bag a bargain on a Wednesday, as they find themselves counting the pennies ahead of the weekend and three quarters of Brits (75%) say they are often unable to indulge their mid-week adventurous spirit due to costliness, Just Eat have introduced Half Price Wednesdays, for all the midweek needs.
Just Eat is helping Brits bag their unusual items by giving 50% off 100s of grocery favourites – only on a Wednesday. From meats for mid-week BBQs to summery fruits and glorious greens, savvy shoppers can get their hands on bargain prices to ensure their fridge is full and ready for any occasion.
Available across thousands of supermarkets and convenience stores, including Sainsbury’s, Co-Op and One stop, this offer will be available for Brits across the UK, via the Just Eat app.
With buying food and drink for the weekend (40%), finding discounted items (39%), bagging a bargain (37%) and topping-up household items (37%) the most popular mid-week slump solutions, Just Eat reveals the 10 most popular products Brits find themselves topping up on, during Wednesday shopping spree:
- Milk (38%)
- Chocolate (35%)
- Crisps (26%)
- Eggs (26%)
- Toilet paper (26%)
- Cheese (24%)
- Coffee (19%)
- Deodorant (18%)
- Paracetamol (17%)
- Wine (16%)
Brits also scanning the shops for fancier items to perk up their Wednesday evening, with the top 10 most coveted items including:
- A posh bar of chocolate (42%)
- Cake (39%)
- Steak (27%)
- Cocktails (24%)
- Flowers (21%)
- Posh cheese (19%)
- Prosecco (18%)
- Seafood (17%)
- Houseplants (13%)
- Glossy mags (9%)
Alongside these sensational savings, bargain hunters can get their hands on goodies with free delivery on Wednesdays by heading onto the app, and placing an order directly through Just Eat, or online. For deal-icious discounts, and everything else, download the app here.
