Hiya has officially launched in the UK with a mission to raise the standard of children’s nutritional supplements. Backed by rigorous testing and a commitment to ingredient transparency, it was developed as an alternative to the sugary gummies that dominate the market, combining essential vitamins, minerals, fruits, and vegetables, without added sugar, artificial dyes, or unnecessary ingredients.
Leading the range is the Daily Multivitamin, a chewable gummy formulated with 14 essential vitamins and minerals alongside a blend of fruits and vegetables to help support growth, development, and immunity. Alongside it, The Daily Greens & Superfoods offers two core blends designed to support growth, digestion, and brain health, in chocolate-flavoured powders that can easily be mixed into any kind of milk for fussier eaters. The Daily Biotic + gummy, also a best-seller, focuses on digestive support, supporting microbiome health with kid-targeted bacterial strains.
Starting at £14.50 per month, the range is offered through a convenient monthly subscription model, with refill packs delivered directly to customers’ homes. The brand has also been designed to make healthy habits more engaging for younger users, with every subscription beginning with a reusable, child-resistant bottle and a set of stickers, allowing children to personalise their container and build a daily routine they can look forward to.
Every product is independently third-party tested for quality, purity, and heavy metals, offering parents added confidence in what their children consume each day. Founded by two fathers frustrated by the lack of genuinely nutritious options available, Hiya spent three years developing its range alongside experts before launching in the US in 2020, and has since grown to become a trusted name in children’s wellness for more than a million parents worldwide.
You can find out more about Hiya, read its story, and order your first subscription right here.
