Global cognac house Hennessy is bringing the spirit of Puerto Rico to London as the official global presenting sponsor of Bad Bunny’s highly anticipated DeBÍ TiRAR MáS FOToS World Tour.
The partnership marks one of the biggest cultural moments of the summer, with a series of exclusive events, bespoke cocktail experiences and live performances taking place across the capital in celebration of the Puerto Rican superstar’s sold-out shows at Tottenham Hotspur Stadium.
The collaboration forms part of Hennessy’s long-standing commitment to music, creativity and cultural innovation, while Bad Bunny’s world tour continues to showcase Puerto Rico’s rich heritage and artistic influence on a global stage. The partnership has been officially highlighted by Hennessy as part of its global tour activations.
For more information, visit the official Hennessy tour hub: Hennessy x Bad Bunny DTMF Tour
A Love Letter to Puerto Rico Arrives in London
Bad Bunny’s DeBÍ TiRAR MáS FOToS World Tour has become one of the most talked-about global tours of 2026, celebrating Puerto Rican identity, culture and community through music and immersive storytelling. The stadium tour spans multiple continents and has attracted enormous international demand.
As part of the London takeover, Hennessy is creating experiences that extend far beyond the stadium, bringing together music lovers, food enthusiasts and members of London’s thriving Latin American community.
The collaboration connects two cultural powerhouses — Puerto Rico and Cognac, France — both known for their strong sense of heritage, pride and resilience. According to Hennessy, the partnership celebrates creativity without limits and honours communities that continue to shape contemporary culture.
Exclusive Hennessy Cocktails at Tottenham Hotspur Stadium
Fans attending Bad Bunny’s London performances will be able to enjoy three exclusive Hennessy VSOP cocktail serves created especially for the tour:
Hennessy Mango
A tropical combination of Hennessy VSOP served over ice and topped with sparkling mango soda.
Hennessy Paloma
Featuring Hennessy VSOP, passionfruit purée and pink grapefruit soda for a refreshing bittersweet finish.
Hennessy Mule
A cognac twist on the classic Mule, combining Hennessy VSOP, fresh lime juice and ginger beer.
The bespoke cocktail menu has been designed to capture the vibrant energy of Puerto Rico while complementing the atmosphere of the DeBÍ TiRAR MáS FOToS World Tour.
London’s Biggest Latin Music Takeover
The celebrations will spread across several of London’s most popular nightlife venues throughout June.
One of the standout events takes place at NT’s Loft in Hackney, where Puerto Rican group Chuwi — the official support act for the tour — will perform their first-ever UK show ahead of Bad Bunny’s London stadium dates.
Meanwhile, Latin American hotspot Cubana in Waterloo will become a hub for fans throughout the month, featuring Hennessy snowcones, themed drinks and Bad Bunny playlists running late into the night.
Other participating venues include:
- Ellie’s, Dalston
- Colour Factory, Hackney
- La Pollera Colora, London Bridge
- Casa del Soul at Flamingo Club, Soho
- Nine Lives, Borough
- U9 Karaoke, Leicester Square
- Electric Brixton’s official I Love Reggaeton afterparty
The city-wide programme reflects the growing influence of London’s Latin American cultural scene, with events spanning live music, dance, food and community celebrations.
Hennessy Celebrates London’s Latin Community
Speaking about the partnership, Julie Nollet, Managing Director of Moët Hennessy UK & Ireland, highlighted the significance of the London activation.
She described the collaboration as a natural extension of Hennessy’s longstanding relationship with music culture and praised London’s thriving Latino community, which has become an integral part of the city’s cultural landscape.
The London takeover arrives as Bad Bunny continues one of the most successful tours of his career, bringing Puerto Rican culture to audiences around the world through music, storytelling and community-driven experiences.
How to Learn More
Fans can find additional information about Hennessy’s DeBÍ TiRAR MáS FOToS World Tour activations, cocktail recipes and upcoming events via the official Hennessy website:
