German Doner Kebab (GDK) has announced an exclusive collaboration with social media stars Harry Pinero, Yung Filly, and the ‘sauce masters’ at Heinz, unveiling their all-new Secret Sauce. The new condiment will be available exclusively at over 140 GDK restaurants across the UK, from 3rd September.
Harry Pinero and Yung Filly, recognised for their hilarious and engaging content on social media, have millions of followers who tune in for their unique blend of humour, culture, and lifestyle. Their chemistry and creativity have made them household names among Gen Z and Millennials, known for their viral videos, comedic sketches, and energetic personalities.
The Secret Sauce isn’t just any condiment – it’s the star ingredient in GDK’s latest creation: the Secret Sauce Burger. The newest addition to the menu features the guest’s choice of doner meats, a double serving of Secret Sauce, fresh tomato, and onions, all served on a perfectly toasted, unseeded burger bun. Available exclusively in GDK’s across the nation, the Secret Sauce is set to become a social media sensation, with fans and foodies alike eagerly anticipating its launch, and speculating its untold flavour.
Harry Pinero, who recently featured on Cooking With The Stars earlier this year, and Yung Filly who featured on Celebrity Bake Off in 2022, have been super hands-on in the development of the Secret Sauce, ensuring the collaboration embodies their fun and high-energy style. Heinz, known for its iconic creative collaborations, has a history of creating highly anticipated products that capture the public’s imagination. This collaboration is no exception and promises to be a hit across the country.
Renowned for its groundbreaking approach to kebabs, GDK continues to push the boundaries of fast-casual dining with innovative flavours and premium ingredients, solidifying its position as one of the UK’s fastest-growing casual restaurant brands. The Secret Sauce collaboration is the latest in a series of new developments, following the recent introduction of GDK’s plant-based doner kebab.
Dr Thorsk Westphal, Global CMO of GDK, commented: “Partnering with Harry Pinero, Yung Filly and Heinz to create the Secret Sauce has been a journey of innovation, high energy and great taste. Their enthusiasm and creativity perfectly align with GDK’s mission to revolutionise the kebab experience. This partnership is the latest in a series of successful innovations, including our famous, and UK first, pink kebabs, showcasing our commitment to staying revolutionary, relevant and relatable to our target demographic.”
Thiago Rapp, Director of Taste Elevation at Heinz said: “At Heinz, we are always looking for new and exciting ways to innovate with partners and so we are delighted to be partnering with GDK, Harry Pinero and Yung Filly on the creation of Secret Sauce. We have been hard at work perfecting this recipe that we’re certain people will love it as much as we do! Exclusively available at GDK, the Secret Sauce burger is guaranteed to take your experience to the next level.”
Join the excitement and be among the first to experience the Secret Sauce at GDK restaurants nationwide from 3rd September. Follow @GermanDonerKebabUK, @YungFilly and @HarryPinero on social media for updates, event details, and exclusive content – including behind-the-scenes footage, and special announcements. Don’t miss out on the chance to be part of the Secret Sauce experience.
