MCM London Comic Con once again became the ultimate playground for fans this weekend, as Hasbro Pulse electrified the show floor with an epic lineup of reveals across its most iconic franchises. From Transformers and MARVEL Legends to Star Wars and G.I. Joe, the brand panel gave fans from across the UK and beyond plenty to get excited about.
Hasbro Pulse delivered an immersive experience at its MCM London showcase — featuring interactive displays, collectible reveals, and early preorder opportunities. Attendees were able to get up close with the next generation of figures that celebrate the worlds they love most.
Transformers: Age of the Primes Revealed
Transformers fans were treated to the grand unveiling of the Age of the Primes line, featuring a new wave of Leader, Voyager, and Deluxe Class figures that celebrate the rich Cybertronian legacy.
Highlights included Maximal Big Convoy, who transforms from robot to mammoth in 29 steps, and Razorclaw, who morphs into a winged tiger in 43 steps. Other standout releases like The Thirteen Amalgamous Prime, Combaticon Brawl, and Junkion Wreck-Gar impressed with intricate multi-mode conversions and display options.
The Deluxe Class roster also expanded with fan-favourite characters like Quintus Prime, Targetmaster Sureshot, and Combaticon Blast Off, each packed with accessories and articulation for display or battle-ready setups.
MARVEL Legends: Retro Cardbacks & X-Men Power
The MARVEL Legends Series made a big impact at MCM London, with Hasbro unveiling a wave of retro-carded figures inspired by Spider-Man and X-Men lore. Collectors can soon add Spider-Man 2099, Uncanny Spider-Man (Nightcrawler), Spider-Venom, The Owl, and Hypno-Hustler to their shelves — each featuring premium deco and over 20 points of articulation.
Fans of X-Men and the X-Men ‘97 animated revival were also treated to figures like Apocalypse, Emma Frost (Diamond Form), and a Sentinels (Variants) 2-Pack, expanding the scope for imaginative displays and storytelling.
The Force Is Strong: Star Wars The Black Series & Vintage Collection
A galaxy far, far away came to MCM London as Hasbro unveiled the newest additions to Star Wars: The Black Series and The Vintage Collection.
The Black Series lineup includes characters from across eras of the Star Wars timeline — Kyle Katarn, Seventh Sister Inquisitor, Quinlan Vos, and Jedi Master Dooku — all crafted with signature detail and screen-accurate accessories.
Meanwhile, The Vintage Collection delivers nostalgia with 3.75-inch figures like The Stranger (Qimir) from The Acolyte, Maul – Shadow Lord, and Darth Vader (Emperor’s Wrath), each housed in Kenner-style cardbacks for that classic collector appeal.
G.I. Joe Classified Series: Retro Cardback Recruits
Hasbro’s G.I. Joe Classified Series is getting three exciting new Retro Cardback recruits — Crimson Guard, David “Crazylegs” Thomas, and Rafael “Zap” Melendez. These 6-inch-scale figures blend classic 1980s aesthetics with modern detailing and articulation, making them a perfect addition for both veteran collectors and new fans.
Where to Find Them
Fans can preorder all new releases now via Hasbro Pulse, with the full lineup available to explore at Stand S1300 during MCM London Comic Con.
Across Cybertron, the MARVEL Universe, and a galaxy far, far away, Hasbro Pulse continues to deliver the premium collectibles fans crave — and this MCM showcase proves that the toy titan’s legacy of imagination and craftsmanship is stronger than ever.
