Award-winning luxury spirits retailer Hackstons is marking the 2026 Lunar New Year with the launch of an exclusive whisky and baijiu collection, headlined by China’s most iconic spirit brand, Kweichow Moutai.
As London prepares to celebrate the Year of the Horse in 2026, Hackstons is positioning itself as a premier destination for luxury Lunar New Year gifting and celebratory pours, both in-store and online.
Hackstons Welcomes Moutai Baijiu to Knightsbridge
Fresh from being crowned Newcomer of the Year at the Drinks Retailing Awards, the Knightsbridge-based retailer is expanding its global spirits portfolio with the arrival of Moutai Baijiu — widely regarded as China’s national liquor and a symbol of ceremony, status and celebration.
Often served at state banquets and major milestones, Moutai is synonymous with prestige in Chinese culture. Its inclusion in Hackstons’ Lunar New Year lineup reflects a growing UK appetite for ultra-premium Asian spirits and culturally significant releases.
Moutai Flying Fairy (53%) – £300
The standout bottle in the range, Moutai Flying Fairy is the brand’s undisputed icon. Presented with two traditional tasting cups, this soy-aroma baijiu offers a complex, layered flavour profile that makes it a centrepiece for Lunar New Year toasts and collectors alike.
Moutai Prince Gold – £47
Designed as a more accessible introduction to baijiu, Moutai Prince Gold delivers a vibrant and approachable expression of the Moutai craft — ideal for those exploring the category for the first time.
Moutai Banquet Red – £196
Encased in the auspicious red traditionally associated with luck and joy, Moutai Banquet Red has been crafted specifically for celebratory gatherings and family reunions, making it a striking addition to any festive table.
Johnnie Walker Blue Label Year of the Horse Edition
Alongside Moutai, Hackstons is offering the Johnnie Walker Blue Label Year of the Horse Edition (£225), a limited-edition Scotch whisky that merges one of the world’s most recognisable whisky names with zodiac-inspired design.
Crafted by Johnnie Walker, the Blue Label Year of the Horse release blends heritage Scotch expertise with Lunar New Year symbolism, appealing to collectors seeking both flavour and artistic presentation.
A Milestone Moment for Hackstons
The Lunar New Year launch coincides with a significant achievement for Hackstons. Winning Newcomer of the Year at the Drinks Retailing Awards 2026 underscores the retailer’s growing reputation for sharp curation and a luxury-first philosophy.
Rather than chasing trends, Hackstons has built its name on sourcing rare whiskies, fine cognacs and culturally significant spirits, combining a premium Knightsbridge boutique experience with a seamless global e-commerce platform.
A spokesperson for Hackstons commented:
“Lunar New Year is about meaning, generosity and marking this time properly. We wanted to work with spirits that people genuinely respect, whether they’re opening them at the table or keeping them for years to come.”
Where to Buy the Hackstons Lunar New Year Collection
The full Lunar New Year range is available to shop online at Hackstons, with worldwide delivery options. Customers can also visit the brand’s Knightsbridge boutique for personalised guidance from in-house spirits specialists.
About Hackstons
Hackstons is an award-winning luxury spirits retailer based in London, specialising in rare whiskies, fine cognacs and premium global spirits. Recognised as 2026 Newcomer of the Year by the Drinks Retailing Awards, the retailer continues to reshape the luxury spirits landscape through expert curation and a refined omnichannel shopping experience.
