Australian skincare brand Grown Alchemist, renowned for its science-backed, botanical-based skincare products and advanced cosmetic technology, has opened the doors to its first UK flagship store near London’s iconic Carnaby Street. The new hub at 35 Beak Street offers a 360-degree wellness service and a seamless shopping experience, marking an exciting expansion for the brand into the heart of the city’s beauty scene.
There are two immersive floors to explore, fully dedicated to offering a luxurious skincare experience that not only showcases Grown Alchemist’s advanced biotech-based skin and body care formulations, but also offers a comprehensive 360-degree wellness service that emphasises the brand’s ethos of finding balance between clinical performance and sensorial experience. Highlights include tailored skincare consultations, exclusive treatments such as the signature Regenerator Facial and ZIIP Device Treatment, and IV drip therapies powered by market leaders REVIV.
The store’s design is impressive, featuring a real talking point of NASA Clean Air Approved plants which purify the air and filter out urban toxins to promote overall wellness. The sleek, multi-sensory space blends comfort with scientific sophistication, balancing concrete, metallics, and mirrored glass against the piercing greenery. An exclusive, bespoke fragrance has been curated exclusively for the store, along with an uplifting EDM soundtrack to complete the experience.
At the centre of the store is a dedicated discovery area where visitors can experience express treatments and explore products before embarking on a curated retail journey. Grown Alchemist has extended tis innovative partnership with Revieve from online to in-store, offering an interactive skin diagnostic tool that provides personalised product recommendations based on individual skincare needs and local UV and pollution indexes.
Customers can explore Grown Alchemist’s renowned product range, featuring award-winning cleansers, popular handcare items, and curated holiday gift sets. Whether discovering the brand for the first time or entering as a long-time enthusiast, here are our top must-try products from Grown Alchemist:
Gentle Gel Facial Cleanser (200ml) – RRP £33
Deeply cleanses to remove makeup and impurities while nourishing, hydrating, and soothing the skin. Formulated with Aloe Vera and Chamomile, it’s a gentle, plant-based cleanser ideal for sensitive skin, leaving a calm and clear complexion without irritation.
Skin Renewal Day Cream (65ml) – RRP £46
The Skin Renewal Day Cream provides long-lasting hydration while supporting the skin barrier and protecting against daily stressors to help prevent signs of ageing. It is formulated with Glycerin, Niacinamide, Green Tea, and Peptides, leaving the skin feeling calm, comfortable, and radiant with a lightweight, non-greasy texture.
Hand Heroes Holiday Gift Set (2-piece set) – £41
Featuring the Exfoliating Hand Wash (300ml) and the Restorative Hand Cream (300ml), this limited edition Holiday 2024 gift set includes the perfect pairing for hardworking hands for the ultimate gift of refresh and rejuvenation.
Skin Defense Primer (50ml) – RRP £33
This is an absolute must-have for any city-dweller. This new adaptogen-powered version of the popular Anti-pollution Primer defends against dehydration and environmental stressors while blurring pores and fine lines. With ingredients like Reishi Mushroom and Ashwagandha, it strengthens the skin barrier, mattifies the skin, and creates a smooth base for makeup, all with a lightweight, silicone-free formula.
Mini Skin Essentials Bundle (4-piece set) – RRP £29
Perfect for the traveller, this kit of mini essentials is the key to optimising healthy, glowing skin while on the go. It features a Gentle Gel Facial Cleanser (50ml) to gently soothe and clean without stripping, a Hydra-Restore Day Cream (12ml) to infuse hydrating and brightening Vitamin E and Aloe into skin, an Anti-Pollution Primer (12ml) to blur pores and mattify the skin’s look, and a Lip Balm (12ml) for protected, softened, and shiny lips.
The new Grown Alchemist flagship store can be found at 35 Beak St, Carnaby, London W1F 9SX. Find out more about the brand and shop the range right here.
