Greggs is officially having a matcha moment. The UK’s most beloved on-the-go food retailer is launching a brand-new Iced Matcha range, landing in shops nationwide from Thursday 5 February, with prices starting at just £3. Yes — matcha at Greggs is officially a thing.
Known for championing value-led food and drink on the high street, the brand is expanding its beverage offering with a trio of iced drinks designed to bring one of the biggest café trends to the masses — without the premium price tag.
What’s in the New Greggs Iced Matcha Range?
The new line-up introduces three chilled drinks that blend wellness culture with Greggs’ famously accessible pricing:
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Iced Matcha Latte (£3)
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Vanilla Iced Matcha Latte (£3.60)
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Strawberry Iced Matcha Latte (£3.60)
Each drink is made with matcha green tea and semi-skimmed milk, offering a lighter alternative to traditional iced coffees — and a nod to the growing popularity of matcha across UK café culture. The launch also places Greggs firmly in the conversation around affordable wellness, a trend we’ve previously explored in our coverage of high-street food innovations.
Greggs Is Celebrating With Its First-Ever Pilates Studio
To mark the launch, Greggs is going one step further — blending wellness with pastry by opening its first-ever Pilates pop-up: Greggs: Matcha & Move.
Taking place on Friday 13 and Saturday 14 February, the exclusive experience will pop up in central London, offering fans the chance to take part in a Greggs-themed Pilates session, followed by a well-earned iced matcha and a classic Greggs bake.
Expect tongue-in-cheek moves like the Sausage Roll Up and Yum Yum Twist, alongside a free Iced Matcha, paired with either a Greggs Sausage Roll or Vegan Roll (Pork Free).
Limited-Edition Merch and Tote Bag Personalisation
As if Pilates and pastries weren’t enough, attendees will also leave with a limited-edition Greggs merch bundle, including:
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A Greggs-branded Pilates mat
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Tote bag
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Sweat towel
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Socks
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Cap
There’s also an on-site embroidery station, where guests can personalise their tote bag with their initials — making this one of Greggs’ most Instagrammable activations yet. It follows a growing trend of experiential brand events, similar to those we’ve spotlighted in our UK pop-up culture coverage.
How to Book Greggs: Matcha & Move
General booking opens on Friday 6 February at 12pm, with tickets available via links shared on Greggs’ official Instagram and TikTok pages. Loyal customers using the Greggs App will get early access to tickets.
Event details at a glance:
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Dates: Friday 13 & Saturday 14 February
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Location: 59 Greek Street, London, W1D 3DZ
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Nearest Tube: Tottenham Court Road or Leicester Square
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Sessions: 45 minutes (30-minute Pilates + 15 minutes for matcha, food and merch)
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Time slots: 07:30–16:15
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Price: £10 booking fee (refunded upon attendance)
Full booking details can be found via greggs.co.uk.
Matcha on the App: Rewards, Double Stamps and Free Drinks
The entire Iced Matcha range will also be available via Click + Collect on the Greggs App, which offers rewards across food and drink categories. App users earn a free item after nine purchases, whether that’s a bake, sandwich, sweet treat or drink.
To sweeten the deal even further, Greggs App users can earn double stamps on all Iced Matcha drinks between Wednesday 11 February and Wednesday 18 February, making it even easier to work through the full matcha menu.
New to the app? New users receive a free hot or iced drink upon registration, meaning your first Iced Matcha could be completely free.
You can download the Greggs App via the App Store and Google Play.
“We Think Our Customers Are Going to Love It So Matcha”
Speaking on the launch, a Greggs spokesperson said:
“We’re on a mission to offer our customers more choice and quality than ever before, without the premium price tag. By introducing our trio of Iced Matcha drinks, we’re making a trending favourite accessible to everyone on the high street.”
With affordable pricing, playful branding and a full-blown wellness pop-up, Greggs’ matcha era might just be its most unexpected — and most on-trend — chapter yet.
