London’s iconic bakery Bread Ahead is inviting visitors to step behind the scenes at its flagship Borough Market location with a brand-new 90-minute bakery tour designed especially for groups. The experience promises an inspiring journey through the heart of London’s baking scene — complete with stories, innovation, and, of course, a feast of artisan bakes fresh from the oven.
A Taste of the Bread Ahead Story
Since first opening its humble stall in Borough Market back in 2013, Bread Ahead has risen (pun intended) to become one of London’s most beloved bakeries. Known for its world-famous doughnuts and commitment to craftsmanship, the bakery now boasts six UK locations, twelve across the Middle East, and exciting new openings planned in the Philippines. With Europe and America next on the horizon, Bread Ahead’s rise shows no signs of slowing down.
Founder Matthew Jones says:
“Bread Ahead has always been about more than baking — it’s about innovation, team building, and community. These new bakery tours give groups the chance to share in that spirit, learn something new, and sit down together to enjoy exceptional food fresh from the ovens.”
What to Expect from the Tour
Guests will enjoy:
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A guided tour of the Borough Market bakery
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An inspirational talk from founder Matthew Jones
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A plentiful artisan buffet featuring viennoiserie, sourdough, sausage rolls, and seasonal fruit
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And yes — a famous Bread Ahead doughnut to take home in the flavour of your choice
The experience is a celebration of baking, storytelling, and community — blending the educational atmosphere of the Bread Ahead Baking School with the charm of one of London’s most historic markets. Guests are also invited to place a pin on Bread Ahead’s world map — a visual testament to its growing global community of bakers and enthusiasts.
Learn, Bake, and Belong
The new tours are an exciting extension of Bread Ahead’s long-standing mission to inspire the next generation of bakers. Their Baking Academy, a six-month professional programme, continues to shape passionate home bakers into skilled artisans ready to take on the industry.
How to Book
To book a Bread Ahead Bakery Tour, email Bakingtogether@breadahead.com.
For more information on the Bread Ahead Baking Academy, visit the official site here.
