G-SHOCK has today revealed they will be collaborating once again with Marvel Studios, but this time to celebrate none other than Marvel Studios’ “The Fantastic Four: First Steps,” in cinemas July 24.
The movie inspired G-SHOCK Collectors set builds on the momentum of the hugely successful collaboration with Marvel Studios’ Deadpool & Wolverine that had fans gripped.
Bringing retro-futuristic design, superhero durability, exclusive packaging and pin badge sets to fans across the UK, with beloved robot H.E.R.B.I.E. starring in bespoke content, this is set to be one of the summer’s most exciting collaborations.
Each of the four timepieces (GA-700HDS, GA-110HDS, GA-6900HDS, and GA-2100HDS) is engineered for extreme durability, featuring glow-in-the-dark sci-fi dials, white with blue accents, and G-SHOCK’s signature shock resistance alongside 200m water resistance, heatproof, and freeze-proof construction.
Right from the watch to the packaging, this new collection showcases G-SHOCK’s forward-thinking approach to creativity. Presented in exclusive 1960s retro-future packaging and accompanied by a collectable pin badge set and box sleeves, the collection offers fans an authentic connection to the film.
“We’re proud to collaborate with Marvel Studios once again to bring fans another bold and innovative collection. The Fantastic Four: First Steps is the perfect fit for G-SHOCK’s DNA, built to push limits, engineered for adventure, and designed with style. We can’t wait to see these watches making an impact on wrists this summer.”
Warren Halliwell – Marketing Campaign Manager
Adding to the excitement, G-SHOCK will feature H.E.R.B.I.E. in its campaign video. Here, fans are set to see H.E.R.B.I.E. put the watches through a series of cinematic durability tests, showcasing the toughness that defines both Marvel’s first family and G-SHOCK.
The hero film will be supported by short-form content for social media, in-store displays, and web.
