Kopparberg superfan, Emily Mills (@youremilymills), has ended her final year at Arts University Bournemouth on a high. Kopparberg, the brand who made the first fruit cider famous, will be giving Emily her first platform on TV, running her final university project as a prime time advert, this weekend.
Emily’s profile started to gain real traction when she put out a request to TikTok users to help her advert for the UK’s best-selling cider brand* go viral. After seeing the concerted effort by Emily’s audience to get her noticed, with over 2.5m views and almost 500k likes, Kopparberg has invested to create another first – taking content created on TikTok and putting it on TV. It will be shown in the commercial break of one of the UK’s hottest summer shows, Sunday’s Love Island: Aftersun on ITV2.
Kopparberg recently launched its ‘To Firsts That Last’ campaign celebrating the unforgettable firsts that make a lasting impact. Their investment into Emily’s advert marks that first huge step onto the career ladder for the cider fan; an iconic moment that will last a lifetime.
Emily Mills studied commercial photography at Arts University Bournemouth and after being contacted by Kopparberg, she said, “The brief for my final project at university was to create video and still images that appeal to a wide audience. Fueled by my passion and creativity I decided to dedicate the project to my favourite brand. I was completely overwhelmed when I received the call from their team; having a prime time advert on ITV2 really is a dream come true and will stay with me forever.”
Emily Mills’ Kopparberg advert can be seen during the first ad break on ITV2 during Love Island: Aftersun.