Foot Locker Europe unveils their latest UK activation to mark International Women’s Day 2023: #ThisIsUs. The launch aims to champion and celebrate women by creating a visual representation of all – where duality is welcomed and the image of what it means to be a woman is unyielded, free and defined by us. Our vision is to inspire and unite an inclusive global community, all of which is connected by sneaker enthusiasts and street culture.
As part of International Women’s Day celebrations, Foot Locker joined forces with two UK creatives Henrie Kwushue and Bel Priestley, and two Foot Locker stripers to create content for the #ThisIsUs campaign. The talents were chosen for being personalities who express femininity in their own unique way, liberating the idea that being feminine is not limited by one definition, as well as being connected by sneaker culture.
The launch coincides with the release of Foot Locker’s International Women’s Day collection including the brand’s own women’s label, Cozi. The collection is available to shop in-store and online and also includes clothing and apparel from Converse, New Balance, adidas, Puma, Asics, Nike, Buffalo and UGG.
Building on past campaigns, including Powered by You, Foot Locker aims to continually push forward in 2023 by championing a more progressive future for all.
