Foot Locker celebrates 25 years of the iconic Nike Tuned (TN) with the launch of a series of new and exclusive products, a global content series and string of events across Europe, all of which have been created as a unique and iconic celebration moment for the TN community.
Since 1998 Foot Locker has been the Home of TN, a timeless sneaker that has left an indelible mark on the world of streetwear, becoming an iconic silhouette for Foot Locker and much-loved style by the sneaker community. The TN has cemented itself at the heart of culture, creating its own ‘TN community’ thanks to the launch of hundreds of limited editions, colourways and hyper-local designs such as the recent ‘Marseille’ release which take inspiration from and represent cultural diversity and local communities.
Faces of the campaign and true TN lovers from the Foot Locker community, Jasmin Sehra, illustrator and designer, and The Lost Boys Society, a clothing brand founded by Eddz and Luke, represent the three pillars of this 25 year celebration: fashion, art and music.
To celebrate the 25th anniversary of TN, Foot Locker empowered the passionate sneaker community with a vote on their social channels to determine the top four TNs of all time. Whittling the candidates down to a final 16 was the first challenge, before a series of battles inspired over 150,000 votes from around the globe to land on four finalists. These four finalists have been blended to make the new, exclusive, and mesmerising hybrid, ‘TN 25th’. Featuring tough all-black midsoles which are enhanced with an eye-popping asymmetric fade that veers from ‘Sanguine’ on the medial side to ‘Hyper Blue’ via ‘Fireberry’ while the ‘Palm’ motif from the classic 2019 edition of the same name is subtly sublimated into the mesh.
In addition to ‘TN 25th’, Foot Locker have partnered with Sneaker Freaker and Nike to create a limited-edition coffee table book which celebrates 25 years of Nike TN. A decade in the making, the book tells the story of the iconic sneaker, including a detailed timeline, iconic styles, exclusive interviews with the likes of TN designer and industry veteran, Sean McDowell, and plenty more.
“For 25 years, Foot Locker has been the Home of TN, and it’s been fantastic working with Nike over the years to release hundreds of fresh colour schemes and remakes of OG favourites all of which have helped to cement the TN as an icon in culture and the sneaker and TN community. We’re extremely excited to continue our long standing partnership with Nike and exclusively launch ‘TN 25th’, and Sneaker Freaker coffee table book. Both have been created in limited supply, making both true collectors’ items which we know that the community and fans are going to love and be desperate to get their hands on. Additionally, the celebration events taking place in key regions and cities across Europe will also offer a fantastic opportunity for members of the sneaker community to come together and celebrate the last 25 years of the much loved TN.”
Tomas Petersson, Senior Vice President and General Manager of Foot Locker of Europe
To create a unified celebratory moment throughout Europe, Foot Locker stores in key cities including Paris, London, Barcelona, Milan and Berlin, will be hosting events on the 8th November for local partners and talents to attend and celebrate the anniversary and launches.
TN 25th (RRP £184.99) and Sneaker Freaker Book (RRP £39.99) will be available at Foot Locker stores across Europe and online from 9th November 2023.
