Fanatics Live, the live commerce division within global digital sports platform Fanatics, launches in the UK. Fanatics Live is a community-driven platform designed for the next generation of collectors and sports fans, offering real-time access to creator-run live shopping experiences of trading cards and collectibles, alongside high-quality programming featuring exclusive drops, breaks, and the stories behind them.
Fanatics Live first launched in the US in 2023 and has since experienced strong growth. After attracting a daily average watch time of 59 minutes in the US and 51 minutes in France, Fanatics Live is now set to take on the UK, which is experiencing a surge in the market.
Fanatics Live celebrates the passion of British sports fans, from Premier League enthusiasts to Formula 1 supporters, and connects them to their sport in an entirely new way by allowing them to find, build, and interact with their community. With a focus on football, F1, and UFC, Fanatics Live brings the energy of live sport directly to their devices through the excitement, suspense and shared experience of tuning into live-streamed content to watch the action unfold.
Adding a physical dimension to its UK launch, Fanatics Collectibles will also open a new flagship store in London, Piccadilly Circus, on 25th April. This location will house a state-of-the-art Fanatics Live streaming studio, establishing a physical hub for live sports collectibles, breaks, and content creation. The grand opening will feature sport legends including Rio Ferdinand, and feature an extensive line-up of top breakers broadcasting live from the in-store studio, such as Prime Cards UK and Kaboom Cards UK, offering an immediate demonstration of the Fanatics Live UK experience. The Fanatics Live London studio will become a regular venue for interactive live breaks with Fanatics’ experts, partners, and influencers.
According to Nick Bell, CEO of Fanatics Live,
“This booming collectibles market reflects significant shifts in consumer behaviour, notably the rapid growth of social commerce. The UK market alone is projected to more than double from £7.4 billion in 2024 to nearly £16 billion by 2028, and these platforms are commanding substantial screen time, averaging around an hour of daily engagement in many regions. This convergence makes now the ideal moment for Fanatics Live to establish a dedicated presence in the UK, uniting British sports fans and collectors and fostering a thriving local community.”
Fanatics Live’s mission is to create the moments, products, and experiences that fuel lifelong collecting journeys. Fanatics Live is part of Fanatics Collect, the leading global platform for collectors that provides a trusted place to seamlessly connect, buy, sell, trade and store collectibles. Today, Fanatics Collect is home to a marketplace that connects buyers and sellers through fixed-price listings and auctions, a vault where collectors can safely store their collections, and Fanatics Live, where collectors can join their community for live-stream shopping of collectibles.
Join the live action. Head to the Fanatics Live at www.fanatics.live and be part of the future of collecting.
