Prime Video’s hit series Fallout is officially stepping out of the Vault and into UK supermarkets. In a first-of-its-kind food partnership available in the UK, the post-apocalyptic phenomenon has teamed up with smart food brand yfood to launch a limited edition Fallout x yfood range, arriving nationwide on 26 January.
The exclusive collaboration sees the collectible bottles launching online and in-store only at Tesco and Sainsbury’s, giving fans a practical (and highly Instagrammable) way to fuel long gaming sessions, binge-watch marathons and hectic everyday routines.
Fallout x yfood: Pop Culture Meets Practical Fuel
Timed to capitalise on renewed hype around the series, the yfood x Fallout collaboration blends pop culture fandom with everyday functionality. Fallout has always been about survival, resilience and adapting to harsh environments — themes that align neatly with yfood’s mission to provide balanced, convenient nutrition for people constantly on the move.
Following the global success of Fallout Season One on Prime Video, the partnership zeroes in on a survival essential as old as the Wasteland itself: staying fed. Six of yfood’s best-selling flavours have been transformed into strictly limited edition bottles, each wrapped in official Fallout artwork and packed with subtle Easter eggs for fans of the franchise.
@yfood
The Official Ration of Fallout Season 2
Each bottle in the range represents a key character from the Fallout TV series, making the collection as much a display piece as it is a meal replacement. The full line-up includes:
-
Lucy MacLean – Classic Choco
-
Steph Harper – Happy Banana
-
The Ghoul – Smooth Vanilla
-
Maximus – Fresh Berry
-
CX404 – Heavenly Hazelnut (online exclusive)
-
Cooper Howard – Cold Brew Coffee, channeling Vault Boy charm (online exclusive)
As audiences approach the chaos and cliff-hangers of Fallout Season 2, real-world sustenance is already locked and loaded. A collector’s box featuring fan-favourite characters will be available exclusively at Tesco and Sainsbury’s, supported by high-impact in-store Fallout displays across the UK.
A Collaboration Built by Fans, for Fans
“What captivates me about Fallout is how much depth these characters carry — humour, absurdity and resilience,” said Marco Raab, Chief Marketing Officer at yfood. “It’s a series about extremes, but also about humanity. yfood is designed for people in the thick of everyday life — people who shoulder a lot and still keep moving.”
At the heart of the campaign is a 20-second hero film celebrating the Fallout community. Shot using custom-built Vault gear, the spot nods to the franchise’s cultural reach across gamers, collectors and long-time fans.
Produced in collaboration with storytelling studio wtf, the campaign rolls out across Prime Video, YouTube, Meta, and creator-led influencer activations — bridging the gap between the Fallout universe and real life.
When and Where to Buy the Fallout x yfood Range
The Fallout x yfood Limited Edition range launches on 26 January 2026, available:
-
Online via Amazon
-
Online and in-store exclusively at Tesco and Sainsbury’s
For Fallout fans, it’s a rare chance to own official series merchandise that’s as functional as it is collectible.
About yfood
Founded in Munich in 2017, yfood is Europe’s market leader in the smart food category. Created by Benjamin Kremer and Noel Bollmann, the brand focuses on “Complete Nutrition”, delivering balanced, drinkable meals packed with essential micro- and macronutrients — without sacrificing taste. Today, yfood products are available in over 30 European markets and stocked at nearly 50,000 points of sale.
Learn more at: https://www.yfood.com
About Prime Video UK
Prime Video is a leading entertainment destination offering premium films, series and live sports in one app across thousands of devices. Its catalogue includes Amazon MGM Studios Originals such as Fallout, Reacher, The Boys, and The Lord of the Rings: The Rings of Power, alongside UK Originals like Clarkson’s Farm and The Rig.
Discover more at: https://www.amazon.com/primevideo
