Electimuss introduces Gladiator Oud to luxury fragrance portfolio, marking the occasion with an intimate multi-sensory experience and conversation with Creative Director Claire Sokell Thompson at London’s embassy for rare perfumes, Jovoy Mayfair.
Electimuss London should be no stranger to lovers of niche fragrance. Inspired by Ancient Rome’s obsession for weaving scent into the rich tapestry of everyday life, the worldwide launch of Gladiator Oud as the third perfume in the EMPEROR collection is all about injecting elegance, empowerment, and charisma to the everyday of Londoners and beyond.
This Ambery, Spicy Oud is quite the ride. Much like the famed Gladiators of Ancient Rome, its journey opens with a powerful and thrilling accord of salty, elemental ambergris. Cardamom combines with the cool of Egyptian geranium for an impression of steel and strength. Hay absolute, Haitian vetiver and cumin seed capture the sun warmed earth of the gladiatorial arena. Oud oil and cedarwood bring nobility and elegance to the battle, with the gold and glory of victory elicited through accords of intense saffron and honey.
The London launch promised to be thematically fitting, with bonhomie and gastronomic treats, as well as colour, texture, soundscapes and more – and it delivered. Eager explorers were treated to a conversation with Claire Sokell Thompson, the Creative Director behind Electimuss, and received an exclusive Oud Lovers sample set worth £65 as a gift with their Electimuss purchases on the night.
Gladiator Oud is a powerful, statement fragrance with richness and depth, and instant transportative qualities through the mists of time to the Empire’s warm comfort of ceremonious delights. It’s not one for the faint-hearted – but certainly one for a true warrior.
Gladiator Oud is priced at £395 (100ml), and can be purchased directly from Electimuss here. It also features in the Discovery Set, where you can embark on a voyage through 20 highlights of the Electimuss collection for £95.
