EA SPORTS has officially revealed the music lineup for EA SPORTS Presents Madden Bowl in Partnership with Visa, cementing the event as one of Super Bowl LX week’s biggest cultural moments. Taking place on Friday, February 6, the high-energy showcase will bring together music, sport and gaming at San Francisco’s Chase Center, just days before the biggest night in American football.
This year’s Madden Bowl will see Luke Combs, Teddy Swims, Stephen Wilson Jr., Gavin Adcock, and Bay Area native LaRussell take to the stage, delivering a genre-spanning lineup that reflects the growing crossover between football culture and live music.
Luke Combs and LaRussell Lead a Culture-Defining Night
Country superstar Luke Combs spoke about his long-standing connection to both football and gaming ahead of the event.
“Panthers football has been a staple in my life since I was a kid, so playing Madden has been something I’ve always done – still do to this day on tour,” Combs said. “Getting the invite from EA SPORTS to be a part of the Madden Bowl at the biggest football game in the world was a no-brainer.”
Meanwhile, Bay Area rapper LaRussell highlighted the significance of performing at home during Super Bowl week.
“The Bay is home, and performing at Madden Bowl while the Super Bowl’s right here means everything,” he said. “This city runs on innovation, hustle, and heart.”
Fans of live music, NFL culture, and gaming crossovers can expect a night that goes far beyond a traditional concert, continuing EA SPORTS’ reputation for blending entertainment worlds — a trend also seen across major Super Bowl events and brand-led experiences.
Blue Carpet Livestreams, Madden Showdowns and Athlete Appearances
Starting from 7:00 PM PST, fans around the world can tune in via EA SPORTS’ social channels for live coverage from the Madden Bowl Blue Carpet. Hosted by Jameis Winston and Kay Adams, the livestream will feature celebrity arrivals, athlete appearances and exclusive behind-the-scenes access.
Popular Twitch streamer Sketch will also host a live broadcast from the carpet, where athletes will go head-to-head in a one-play Madden NFL 26 showdown, while the I AM ATHLETE podcast will be on site delivering additional content throughout the evening.
Visa Unlocks Premium Fan Experiences
This year’s event sees Visa step in as presenting partner, offering select Visa Infinite cardholders an elevated Madden Bowl experience. Perks include access to a Fast Pass Lane, premium seating, and entry to the Visa Fan Lounge, complete with complimentary food and drinks, immersive brand activations, exclusive gifts and limited-edition Visa x Madden Bowl merchandise.
EA SPORTS’ Biggest Super Bowl Presence Yet
According to John Reseburg, VP of Marketing, Partnerships & Communications at EA SPORTS, Super Bowl LX represents a landmark moment for the brand.
“With Super Bowl LX in the backyard of our global headquarters, this year truly feels like a home game for us,” he said. “EA SPORTS Presents Madden Bowl is at the center of it all — a celebration of the fans, athletes, creators, and music shaping the culture of football.”
The Madden Bowl anchors EA SPORTS’ largest Super Bowl presence to date, which also includes the official Media Welcome Party, the annual Madden NFL Super Bowl Prediction, live esports competitions, and creator-led content across Opening Night, NFL Honors, and the NFL Media Center.
How to Watch and Stay Updated
Fans can follow EA SPORTS throughout Super Bowl LX week:
- TikTok
- X
- EA SPORTS: https://www.ea.com
- Chase Center: https://www.chasecenter.com
- Madden NFL: https://www.ea.com/games/madden-nfl
