Around 40% of adults* will experience sleep issues at some point in their lifetime so leading paint brand Valspar has partnered with TrendBible and The Sleep Charity to launch their new offering, The Colour Effect. The range of inspiring palettes, together with colour selection advice, aims to help customers combat common issues such as stress, Seasonal Affective Disorder (SAD) and sleep disruption.
The new palettes have been accredited by leading applied colour psychology expert Justine Fox, and Naomi Pollard, Head of Home and Interiors at Trend Bible. They have been designed with the benefits of colour therapy in mind; enabling customers to Colour with Confidence and optimise their homes for calm and restoration.
The range consists of Colour for Sleep, Colour for Stress Relief and Mood Boosting Colours for Winter (SAD). Each pack contains eight Valspar shades that have been selected especially for their wellbeing benefits, along with guidance on picking the colours you’ll love.
Colour For Sleep
Combining dark blues, sea greens, purples and warming neutrals, shades from the Colour For Sleep palette can reimagine your bedroom and create a haven to unwind in, inviting your body and mind to relax and switch off. Paints to consider for sleep in this palette include Valspar’s Kindness of Strangers, Grey Berry, Crushed Nutmeg, Indigo Dreams, Ethereal Dance, Sea Crest, Pink Alabaster and Toasted Beige.
“A sleep-friendly bedroom needs to make you feel safe, relaxed and contented, so where better to start than with the colour you put on your walls. Often, we associate a calming environment with more muted or pastel colours – and neutrals are great at providing a soothing backdrop – but don’t be afraid to explore darker shades too. They create tempting, intimate interior spaces that you can retreat to.”
Lisa Artis, Deputy CEO of The Sleep Charity
Colour For Stress Relief
This nature-inspired palette features a combination of hazy greens, blues and greys including Valspar’s Palace Walls, Heather Haze, Quiet Storm, Silver Mauve, Peaceful Soul, Calm Water, Zinc Blue and Mother Nature. The palette is designed to create a de-stimulating environment to combat stress and enhance relaxation and calm. By pairing tonal and uniform colour combinations, the palette uses hues that are less demanding for the eyes, tapping into ‘Biophilia’, the innate human instinct to connect with nature.
Mood Boosting Colours for Winter (SAD)
As the production of hormones decreases with the lack of sunlight, it’s common for many to feel sleepier and experience low mood in line with the change of season. A refreshing blend of clean colours, the greens, yellows and oranges in this palette are associated with joy and positivity; reflecting as much natural light as possible to stimulate serotonin and enhance happiness. Valspar colours featured in this pack include Sea Silk, Toque, Teal Time, Golden Sue, Soft Focus, Cozy Glow, Dollface, and Peach Rose.
“Following a year when wellbeing at home has been front of mind, it’s never been more important to consider how the home environment can be enhanced and designed to aid with sleep, calm and peacefulness. With so many different options to choose from, we hope the new Colour Effect pack and advice will support people to Colour with Confidence and reimagine how their home could feel with their personal wellbeing needs in mind.”
Jane Ryder, European Marketing Director at Valspar
Valspar’s state-of-the-art colour matching technology can scan, match and mix any colour the eye can see – that’s 2.2 million shades. Their wide range of high-quality interior and exterior paints provide optimum coverage on multiple surfaces including walls, ceilings, wood, metal and masonry, requiring fewer coats than leading competitors.
The Colour Effect is available from November in selected B&Q stores nationwide and to download online. Find out more at: https://www.valsparpaint.co.uk/colours/the-colour-effect/