Debenhams will be inviting the nation to escape the festive shopping chaos with its Christmas campaign, cheekily titled ‘Duh, Debenhams’.
The nation’s favourite now-online-only department store has recruited British cultural icons to star in its campaign, including actress Elizabeth Hurley, model and TC host Leomie Anderson, comedian Ellie Taylor and model/presenter Hannah Cooper-Dommett. The cast brings seasonal sparkle and light-hearted sass in an advert that playfully showcases Debenhams.com as the ultimate antidote to the last-minute rush and stress of Christmas shopping.
Set against dreary and rainy skies, each vignette captures a relatable Christmas shopping dilemma. Our stylish icons respond with a playful quip – affectionately mocking the festive madness with an elegant yet obvious solution: ‘Duh, Debenhams’.
Styled to showcase Debenhams’ fashion, beauty and home collections, the cast are set in a glamorous world of ‘festive zen’ – inspiring shoppers to opt out of the holiday hassle to conquer all their gifting needs.
The campaign soundtrack is a reimagined rendition of the classic ‘Carol of the Bells’ – the track puts a fresh spin on the festive favourite, blending memorable carol notes with the campaign’s playful expression, ‘Duh.’
Dan Finley, CEO at Debenhams, says:
“‘Duh, Debenhams’ flips the script on festive shopping chaos and boldly establishes us as the ultimate answer for a stress-free Christmas shopping experience. Our iconic British cast delivers ‘Duh, Debenhams’ in a classic yet humorous style. As home to a community of c. 10k brands catering for every taste and generation, we’re reminding customers just how effortless shopping can be at Debenhams.com.”
The advert features popular items from the Debenhams offering, all available for customers to enjoy at the click of a button. Highlights include the Coast Sequin Wrap Dress, Warehouse Premium Taffeta Feather Cuff Suit, Warehouse Velvet Sequin Blouson Mini Dress and Misspap Boucle Feather Trim A-Line Dress; the latest beauty products including Estée Lauder Advanced Night Repair Serum, Estée Lauder Bronzer Goddess, YSL Loveshine Lipstick, Clarins Lip Oil and Dyson Air Wrap; and luxurious fragrances including Prada Paradox, Hugo Boss Absolu, Chloe Intense, Lancome La Vie Est Belle, Armani Sì Passione and Marc Jacobs Daisy; and even Yankee candles.
You can watch Debenhams’ Christmas Campaign ‘Duh, Debenhams’ right here, and shop the Christmas edits here.
