CRUNCH TIME: WALKERS DIVIDES THE NATION’S CRISP FANS

This month, Walkers launched an absurd…ly good? range of limited-edition crisps that are an epic twist on the iconic Wotsits Really Cheesy, Monster Munch Pickled Onion and Doritos Chilli Heatwave products. While Walkers braced itself for some extreme reactions as people taste the flavour of their favourite snack, but with the texture of a potato crisp, the online opinions show quite how much this launch has intrigued and divided the nation.

Wotsits Really Cheesy, Monster Munch Pickled Onion and Doritos Chilli Heatwave have been a central part of British culture for years, with millions of loyal fans across the country, so it was expected that these mind-bending crisps would get people across the country talking. However, the launch has sparked conversation more than anticipated and generated thousands of likes and comments in response to Walkers’ Instagram and Twitter launch posts. Sentiment ranges from delight, dismay and confusion:

 

“I can’t believe what I’m seeing!”

“April Fool’s was two months ago.”

Bro how you making a crisp flavoured crisp of another crisp?”

“And they’re bloody delicious…never thought Walkers could better SnV, but by jove, they’ve only gone and bloody done it!!!

“What am I looking at? Someone help.”

“If it’s not in the shape of a monster’s foot, I don’t want it.”“No this is good. I always disliked the texture and size of a monster crisp. This is perfect.”

 

Jonathan Roberts, Senior Brand Manager at Walkers says: “We knew that the launch of these new limited-edition crisps would spark intrigue, as they’re a twist on the iconic and much-loved Wotsits Really Cheesy, Monster Munch Pickled Onion and Doritos Chilli Heatwave products. However, the viral reaction has been much more prominent than we could have ever expected. At Walkers, we’re always committed to bringing fun to the savoury snacks category and love that we have got the nation talking about the new range in such a prominent way. As these products are only around for a limited time only, we advise fans not to miss out on giving them a try for themselves to avoid serious FOMO, and to grab a pack before it’s too late!”

Wotsits Really Cheesy Flavour Crisps, Monster Munch Pickled Onion Flavour Crisps and Doritos Chilli Heatwave Flavour Crisps are now available in all supermarkets until stock runs out.

RRP:

  • Price Marked Pack: £1.25 RRP
  • 5 Pack: £1.65 RRP
  • 43g Grab Pack: £1 RRP (exclusive to Tesco)
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