CRÈME DE LA CRUMBS: PG TIPS TEAMS UP WITH GBBO’S RUBY BHOGAL TO ELEVATE CLASSIC TEA AND BISCUIT PAIRINGS!

Adding an extra layer of indulgence to teatime breaks, PG Tips has teamed up with GBBO star, Ruby Bhogal, to create a new collection of biscuits that reimagine British classics and pair perfectly with each of the brand’s new Special Blends teas.

It follows new research from PG Tips that revealed a third (32 per cent) of Brits like to experiment with different types of biscuits in different teas, and 40 per cent are keen to try new types of tea with their biscuit.

On the importance of flavour, Ruby comments

“A cup of tea and a biscuit is a timeless pairing, but so often, we’re reaching for the same old dunk. Think about the tea’s flavour profile—complement the warming spices of Chai with the earthy depth of cardamom, or balance the citrusy notes of Earl Grey with the sweetness of white chocolate. Experimenting with different dunking combinations can truly elevate your teatime routine.”

The Reimagined Classics

Ruby’s Cardamom & Orange ‘Out of this Whirls’, paired perfectly with new PG Tips Special Blends Chai 

Chai has always reminded me of home, where its warm, spiced aroma often signalled the arrival of guests or family. To pair with this beloved tea, we’ve reimagined the classic Viennese whirl—a buttery, melt-in-the-mouth biscuit—elevated with cardamom and orange. The citrus brings a bright, zesty lift to balance the spices in the tea, while the cardamom adds a subtle warmth that ties everything together. It’s indulgent, tender, and the perfect dunk for a spiced cup of PG Tips Chai.

Ruby’s Lemon & White Chocolate ‘Shortbread Supremes’, paired perfectly with new PG Tips Special Blends Earl Grey

Earl Grey’s distinctive bergamot and citrus notes deserve a biscuit that enhances their elegance. We’ve taken the beloved shortbread and elevated it with creamy white chocolate and a pop of zesty lemon. The richness of the chocolate pairs beautifully with the tea’s smoothness, while the lemon adds a refreshing tang that mirrors the bright citrus in the blend. Finished with a dusting of caster sugar, it’s the beloved biscuit you know—just tastier!

Ruby’s Almond & Sour Cherry ‘Hob-snobs’, paired perfectly with new PG Tips Special Blends English Breakfast

The chocolate hobnob has always been a favourite of mine, but this version takes it to the next level. We’ve reimagined the classic with an almond-rich oat base and bursts of dried sour cherries, adding a tart twist to the sweet, nutty dough. The bold flavours of the biscuit perfectly complement the caramel undertones and full-bodied richness of English Breakfast tea, making it the ultimate partner for your morning brew.

Ruby’s Double Chocolate & Roasted Hazelnut ‘Crème de la Crumbs’, paired perfectly with new PG Tips Special Blends Gold

Nothing beats dunking a chocolate chip cookie into hot tea after a long day, and these double chocolate roasted hazelnut cookies are the perfect match for PG Tips’ Special Blends Gold. Rich and intensely chocolatey, they complement the tea’s luxurious malty notes, while hazelnuts add nuttiness and texture.

Fans of tea (and biscuits) can get their hands on a limited supply of the iconic duos HERE from 26th November 2024. For those who miss out, recipes for each biscuit will be available on PG Tips Instagram Story Highlights, to recreate at home.

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