Corona Cero debuts The Nature Exchange, a two-day opportunity to escape the grind and swap out the artificial for a 100% more natural experience, in the heart of the city. Celebrating the launch of its new non-alcoholic alternative, brewed with 100% natural ingredients, the brand is encouraging people to step into nature, and swap their everyday fizzy drinks in exchange for a free bottle of Corona Cero.
People in Spitalfields will be disrupted from their habit of grabbing an unnatural drink from a vending machine and led by the nature trail to something better, the Nature Exchange, where they will discover that Nature does it best! Once there, consumers are encouraged to swap out their can of artificial drink for a natural alternative, on the house. Filled with beautiful plants, swings and benches the space is the perfect spot to try something refreshing and more natural, whilst providing a haven for people to disconnect from their busy lives and reconnect with friends in nature.
Brewed with 100% natural ingredients, Corona Cero can be enjoyed anytime and is best served cold with a signature wedge of lime.
The launch marks Corona’s ambition to expand the drinks category with new innovations. In May 2022, the brand launched a flavoured alternative to beer – Corona Tropical, the brand’s first lightly sparkling alcoholic drink made with a hint of real fruit juice. It was released in three different flavours – Guava & Lime, Raspberry & Lemon, and Grapefruit & Lemongrass.
As a brand born from nature, The Nature Exchange is part of an effort from Corona Cero to promote balance and encourage more natural choices. In the UK Corona Cero can be found in all key retail stores for £4 RSP for a pack of four 330ml bottles.
Suggested image caption: Passers-by in Shoreditch London are seen swapping their pop for hops, as Corona launches The Nature Exchange – a 100% natural pop up celebrating its new non-alcohol 100% natural alternative.
