For a limited time only, fans can personalise the Chuck Taylor All Star With “Brat”- inspired details Charli xcx has had a whirlwind year. With the release of her award-winning “Brat” album, she transcended music and sparked a full-blown cultural movement – ultimately cementing her status as a generational icon. Now, in celebration of Charli’s creative genius and latest era, fans are invited to participate in the limited-edition Converse x Charli xcx By You experience.
Charli’s love for Converse has persisted through the years. Her own persona – confident, irreverent, and unapologetic – even embodies the spirit of the Chuck. With that in mind, Converse honours Charli’s style by centering the “By You” experience around the very silhouette she rocks in her day-to-day – the Chuck Taylor All Star. Powered by Converse’s customisable platform and Charli’s unique sensibility, fans will have just a few days to explore a range of design choices curated by Charli herself. Upper colourway options stick to classic Black and White – staying true to Charli’s own Chucks – as well as muted monochromes including Brown Rice, Winter Sky, and Bridal Rose. Leaning into Charli’s authentic Converse flair, each style is a reflection of Charli’s hands-on involvement in the design process.
For starters, the uppers embrace worn-in details to mirror her own beat-up pairs. Using a trompe-l’œil technique, printed rips and discoloration deliver an authentically battered look while preserving the canvas’s timeless look and feel. In addition, a burnished foxing and midsole, along with a wash effect on the laces, reinforce a lived-in charm. Classic Chuck elements also lean into Charli’s essence through lyrical references. Patch and license plate options include XCX, 365, angel, and Party Girl, while outsole offerings feature Party Girl or Brat graphics. Each pair also comes with heel charms featuring a lock and key etched with “Brat,” referencing the track “Unlock It.” Bringing the collection to life, Charli is also featured in the campaign.
Photographed by renowned artist Petra Collins, the imagery emulates the raw, radiant spirit of Charli and the product. The Converse x Charli xcx By You experience launches for a limited time exclusively at Converse.com beginning August 5, 2025, at 10am EDT in the United States and 10am CET in Western Europe. Pre-built styles in White, Black, and Brown Rice will also be available in Mexico beginning August 5 at 10am EDT, and in Australia starting August 6 at 10am UTC+10.
