ChitoCare Beauty is drawing on its Icelandic marine biotechnology credentials to launch INNSÆI, a spa collection created around hair and body care. Inspired by innsæi, the Icelandic concept of inner intuition and self-awareness, the range combines ocean-derived ingredients with modern formulations and the sensory experience of a luxury spa.
At the heart of every product is a trio of Icelandic ingredients – ChitoCare Repair chitosan, marine collagen, and geothermal silica, all selected for their ability to nourish, hydrate, and support the skin and hair’s natural repair process.
Revive Shampoo and Revive Conditioner are both formulated with the same marine-derived superingredients, and finished with a fresh fragrance of lemongrass and coastal notes. The shampoo gently cleanses the hair and scalp without disrupting their natural balance, helping to retain moisture while leaving hair feeling refreshed, soft, and glossy – with particular benefits for dry hair and scalp concerns. The Revive Conditioner then provides deep hydration without weighing hair down, improving manageability, supporting the hair’s natural repair process, and enhancing shine.
INNSÆI also extends into body care, with a focus on maintaining hydration and supporting the skin barrier. The Body Wash cleanses without disturbing the skin’s natural moisture ecosystem, while the Hand Lotion provides lightweight nourishment that absorbs easily and offers effective protection against dryness. The Body Lotion offers deeper everyday hydration while helping to strengthen the skin barrier, support natural repair, and improve resilience, elasticity, and radiance.
Founded in 2018 in Siglufjörður, North Iceland, ChitoCare Beauty builds its formulations around marine chitosan that is sustainably sourced from the North Atlantic Ocean. Its parent company Primex has researched chitosan since 1999, and transforms marine raw materials once considered waste into applications spanning cosmetics, medical devices, and biomedicine. Its approach combines Icelandic marine science and circular sustainability with an ethos of Icelandic wellness, creating high-performance beauty rituals designed to offer a welcome pause from modern life.
The Revive Shampoo retails for £51 (400ml) , while the Revive Conditioner is £58 (400ml). You can find out more about ChitoCare Beauty, browse the full INNSÆI spa line, and shop the collection right here.
