G-SHOCK is thrilled to announce the continuation of its partnership with chart-topping rapper, Central Cee. The renewed collaboration launches with a campaign celebrating the enduring appeal of G-SHOCK’s Icons collection, which includes Central Cee’s favourite G-Shock watch, the DW-6900, alongside the DW-5600 and GA-2100.
In his second year as a G-SHOCK ambassador, Central Cee’s association with the brand reflects mutual values of resilience, authenticity, and innovation. His enduring love for the brand from a young age, particularly the DW-6900, aligns with G-SHOCK’s heritage and ethos of durability, reflecting his authentic relationship with the brand.
As part of the new campaign, G-SHOCK has released a video featuring Central Cee within a vault containing over 300 G-SHOCK timepieces. This display comprises watches from Central Cee’s personal collection and curated selections from three additional collectors.
“I’ve rated G-SHOCK from day one. The 6900 is my go to. I wear it most days.”
Central Cee.
Born from Casio’s relentless quest to develop the world’s toughest watch, G-SHOCK’s mission to be ‘Built Different’ is a mantra Central Cee profoundly embodies. Every G-SHOCK watch tells a story and leaves a legacy, a sentiment powerfully echoed in this new video series.
This continued partnership and video series powerfully highlight why G-SHOCK’s Icons are truly ‘Built Different.’ These heritage watches have not only stood the test of time but remain deeply embedded in culture. Historically heat-proof, water, and shock-resistant, and built for everyday wear, these Icons ensure that the mantras of both Central Cee and G-SHOCK truly live on.
For more information, visit HERE or find your nearest retailer. Stay tuned for more updates on this exciting partnership and the upcoming campaign. g-shock.co.uk | @gshock_uk
