JD Sports has announced the exclusive release of Central Cee’s debut shoe collaboration with Nike: the Syna World x Nike Air Max 95.
Marking the inaugural launch of Central Cee’s close relationship with Nike, the modern-day UK rap icon has partnered with the sportswear giant to create a striking new version of the cult classic Air Max 95 and Nike Tech Fleece, bringing it exclusively to JD customers. A beloved sneaker and staple in the Air Max family, the design has remained a constant since launching in 1995. Originally inspired by two distinct ideas, the iconic tiered body resembling land being worn by the elements, paired with the complexity of the human body with the shoes’ outsole and heel taking shapely inspiration from the spine. UK youth have been going straight to JD to get the sneaker style, since the store opened in 1981.
The Syna World x Nike Air Max 95 boasts a primarily black-based colour scheme with Syna World iconic rose gold accents. Each pair feature a metal tag, replicating Central Cee’s lyrics and motto ‘Live Yours’.
Sported by Cench and his crew, the launch also features a limited-edition Syna World x Nike Swoosh Tech Fleece set. Tech Fleece is a favourite of the rap icon’s, choosing the matching joggers and hoodie for performances and music videos. This edition of the Swoosh features Nike’s logo on the left, with the Syna World logo on the right, in classic black with rose-gold accents.
The Syna World x Nike collaboration will be available exclusively at JD Sports both in stores and online from the 24th October 2024. With limited stock, fans of Central Cee and sneaker enthusiasts alike are encouraged to move quick!
