CASETiFY has officially announced K-pop icon G-DRAGON as its first-ever global brand ambassador, marking a major cultural crossover between music, fashion and tech accessories. The long-term partnership launches as the brand celebrates its 15th anniversary, signalling a new era of creative collaboration rooted in self-expression and individuality.
Widely regarded as the “King of K-Pop”, G-DRAGON has built a legacy that extends far beyond music. From redefining global streetwear trends to influencing high fashion runways, the BIGBANG leader’s impact on popular culture is undeniable. Now, his collaboration with CASETiFY positions everyday tech accessories as the next frontier for personal style.
According to CASETiFY, G-DRAGON’s role as Global Brand iCON is not limited to a single campaign. Throughout 2026, he will help shape the brand’s creative direction, drawing on his influence across music, art and visual identity. This makes him the first figure to take on such a wide-reaching, long-term role within the company.
A Shift Away from Traditional Luxury
Rather than aligning with a heritage luxury fashion house, G-DRAGON’s decision to partner with a tech accessory brand reflects a wider cultural shift. Self-expression is no longer confined to clothing alone — it now lives in the objects people use every day, from phone cases to wearable tech.
Perfect Timing for CASETiFY and K-Pop’s Global Rise
The partnership arrives at a pivotal moment for both parties. As CASETiFY celebrates 15 years of transforming personal tech into creative canvases, G-DRAGON’s continued relevance highlights the global influence of K-pop as a cultural engine that transcends borders and industries.
K-pop’s evolution from music genre to worldwide creative movement has been well documented, with artists like G-DRAGON shaping fashion, art and branding on a global scale.
The G-DRAGON CHROMATIC COLLECTION
Alongside the ambassador announcement, CASETiFY has unveiled the G-DRAGON CHROMATIC COLLECTION, launching on January 26. More than a standard celebrity collaboration, the collection translates G-DRAGON’s creative philosophy into CASETiFY’s product universe.
Inspired by his long-standing exploration of contrast, materiality and individuality, the CHROMATIC COLLECTION reflects the artist’s distinctive point of view — merging bold visuals with functional design. The range reinforces CASETiFY’s mission to turn tech accessories into statements of identity rather than simple utilities.
Fans can explore the upcoming collection and ambassador partnership via CASETiFY’s official website, while keeping an eye on how G-DRAGON continues to redefine creative expression beyond music.
As both CASETiFY and G-DRAGON enter this new chapter, the collaboration stands as a clear statement: style, culture and technology are no longer separate worlds — they’re designed to be carried together.
