Cadbury and Aston Villa Women are urging women around the UK to unite this International Women’s Day by exchanging meaningful and inspiring messages with one another, which will be delivered on limited edition Cadbury Dairy Milk ‘Team Talk’ bars.
Cadbury and the team have come together to launch #IWDTeamTalk, a global movement that seeks to unite the UK’s 33 million women as one team through the power of shared words, based on the motivational essence of a team talk.
#IWDTeamTalk is a hashtag that encourages women to express words they believe are important for all women to hear. The movement seeks to provide a moment of inspiration to women around the country by inspiring others to achieve their life goals and encouraging women to take action against bias and injustice.
Individuals can participate by going to @CadburyUK Twitter and using the hashtag #IWDTeamTalk to share a message that they feel would resonate with any woman. A variety of quotes will be selected to appear on limited edition Cadbury Dairy Milk ‘Team Talk’ bars and shared with women around the world, including those who shared their words and a number of women-focused groups from around the country.
Aston Villa Women’s players, as well as women from all levels of the Mondelez International organisation, launched the initiative by being the first to share their thoughts, explaining why they believe they are important for other women to hear.
- Anita Asante, Aston Villa Women: “There is beauty & Strength in diversity.”
Because I believe that women are breaking barriers all across the world, all the time in different areas of work and industry. It’s a great sign of the progress we are making.
- Chloe Arthur, Aston Villa Women: “Use those who want to destroy your dream as fuel to achieve it.”
That is to all the girls growing up in sport, or in any point in their life. It’s relevant to me and women around the world as I feel like in sport, or any walk of life, there are life challenges and there are people who try and put you down but it’s important to use this negative energy as fuel to help achieve your dream because it’s your life and no one else’s.
- Emily Syme, Aston Villa Women: “Keep your eyes on the stars, but your feet on the ground.”
I have this in the changing room before game day to remind me to always follow my dreams but make sure to remember where I’ve come from.
Cadbury and Aston Villa Women’s contribution to the women’s game is exemplified by this initiative. The collaboration between these two Birmingham institutes aims to improve the club’s Students of the Game Program, which places education and careers at the heart of the football operation. Giving players the opportunity to play elite professional football while still pursuing their own viable career paths. Cadbury is supporting the diversification of the existing product by improving the bespoke Women’s Leadership Programme, creating work experience opportunities, and developing employability skills in order to improve each team member’s future career paths.
Lyndsey Homer, Brand Manager at Cadbury said: “We’re incredibly proud to extend the work we do with Aston Villa W.F.C. through the ‘Students of the Game’ program to women across the country with our Team Talk campaign. Supporting women within the UK’s communities is a key priority for us, and we’re so excited to see the words women share”
Anita Asante, Aston Villa W.F.C. said: “For the squad, the importance of spotlighting and supporting the team’s ambitions is vital to the overall progression of the game. Drawing on the value of team talks to spread key messages is an incredibly powerful way in which we hope to inspire and uplift the women in our wider community. Aston Villa Women are proud to pioneer our dual careers model that aims to remove the obstacles faced by female footballers and future professionals. Communication is key to success both on and off the pitch, and this campaign thoroughly demonstrates that.”