BUTTERKIST ANNOUNCES PARTNERSHIP WITH UNIVERSAL PICTURES’ WICKED: FOR GOOD

To celebrate the November 21 cinematic release of Universal Pictures’ Wicked: For Good, the epic conclusion to last year’s global cinematic event, Butterkist is bringing you a popcorn flavour that’s as dazzling as Glinda’s charisma and as bold as Elphaba’s courage. Introducing Butterkist Fizzafying Lemonade Flavour Popcorn – a Limited-Edition flavour that’s sweet, citrusy, and sparkles with a zesty twist.

This fizzy, lemony burst of joy is perfect for cinema nights, sofa snacking, or just adding a little magic to your day. Inspired by the emotional, electrifying last chapter of the untold story of the witches of Oz, Fizzayfing Lemonade popcorn is a celebration of friendship and unapologetic fun.

Fizzafying Lemonade popcorn will be available nationwide from late September through December 2025 in major retailers including Tesco, Asda, Morrisons, Sainsburys, Co-Op and discounts (B&M and Farm Foods) and high-street (WH Smith and BP).  Each 100g sharing pack is priced at £1.35, and comes with a chance to win a trip to see the Northern Lights, plus hundreds of other Wicked: For Good-inspired prizes.

And if you’re wondering whether this spellbinding snack will hex your health goals – fear not. With only 141 calories per 30g serving, it’s light enough to float in a bubble and tasty enough to turn even the most virtuous snacker a little bit wicked. But be warned: it’s a Limited Edition, so once it’s gone, it’s gone.

Directed by Jon M. Chu, Wicked: For Good begins with Elphaba (Oscar nominee Cynthia Erivo) and Glinda (Oscar nominee Ariana Grande) estranged and living with the consequences of their choices. When a girl from Kansas comes crashing into their lives, they will need to come together one final time, and truly see each other, if they are to change themselves, and all of Oz, for good.  

Whether you’re heading to the cinema to see Wicked: For Good (in cinemas 21 November) or just want to add a little sparkle to your snack stash, Butterkist’s latest flavour is here to change things. For good.

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