Boots Adds TikTok Sensation Made by Mitchell to Beauty Lineup

Boots is adding 25 new beauty brands to its already impressive portfolio this summer, including Supergoop!, LANEIGE, and Made by Mitchell – an addition that is guaranteed to excite TikTok and beauty enthusiasts far and wide.

The highly trending brand will launch online at Boots, and in store at 95 locations nationwide throughout July. Established by renowned makeup artist Mitchell Halliday in 2020, Made by Mitchell has quickly gained fame for its unique, vibrant cosmetics, becoming one of the most coveted brands on TikTok with standout products like Blursh Balm and Curve Case.

Boots customers now have the opportunity to explore a curated selection of Made by Mitchell products through the Mystery Bag, which includes six full-size items. Valued at a minimum of £60, this special offer is available for just £25 online.

Founder of Made By Mitchell, Mitchell Halliday, says:

“To partner with Boots is a major milestone moment for Made by Mitchell and something we have dreamed of since the beginning. Our shared brand values, and the unrivalled accessibility Boots can offer, mean that people all over the country now have the opportunity to try our products. As a makeup artist myself, being able to shop products in-store, try out different shades and feel the textures has always been so important and I am so excited this will now be an option for our customers nationwide.”

Here are our top three Made by Mitchell picks that are landing at Boots this month:

Made by Mitchell Blursh Liquid Blusher (6ml), £14

Made By Mitchell’s Blursh Cream Blushers elevate your skin’s natural flush with a lightweight wash of color. This innovative liquid-to-powder formula is suitable for all skin types and effortlessly blends both over and under makeup, drying to a satiny, powder matte finish.

Made By Mitchell Colour Case Cream Blusher Palette The Essentials, £35

Elevating multi-use makeup, the Colour Case by Made By Mitchell is a versatile pan palette featuring twelve creamy, matte-drying formulas. Designed to enhance any makeup kit, these impactful shades serve as perfect mixing pigments, offering endless possibilities for custom shades.

Made by Mitchell X Boots Mystery Bag, £25

Grab over £60 worth of mystery Made by Mitchell products for just £25. Perfect for both newcomers and long-time fans, the Mystery Bundle includes six full-size products, offering an exciting way to explore the brand.

Made by Mitchell is one of the 25 new beauty brands debuting at Boots this summer, part of Boots’ ongoing effort to revamp the beauty shopping experience in its stores. Following the successful transformation of over 170 locations so far, selected Boots beauty halls are expanding and improving. This summer, thirty beauty halls will be overhauled to include new open furniture, trending areas, discovery stations, and live demonstration zones, alongside a wider range of beauty brands. Alongside will be a growing team of in-store specialists who are uniquely placed to offer personalised advice, brand-neutral recommendations, and product tips across hundreds of beauty and skincare products.

Made by Mitchell is now available to purchase online at Boots, and will be available in 95 stores nationwide throughout July.

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