Beats today announced a second collaboration with mogul Kim Kardashian for Beats Studio Pro, the brand’s iconic over-ear headphone. The all-new “Beats x Kim” will be available for purchase starting at 5am on Thursday, August 15, online at Apple.com/beatsxkim and in select Apple stores.
“Beats x Kim” is a visual expression of creativity and identity wrapped around premium sound. The new collaboration reimagines Beats’ flagship over-ear product in three neutral colours inspired by Kardashian’s signature palette: Moon (light), Dune (medium) and Earth (deep). The rich hues coupled with Studio Pro’s sleek design create an elevated listening experience with style in mind.
Kardashian first partnered with Beats in 2022 on a special-edition Beats Fit Pro, which became the brand’s best-selling collaboration and sold out on Apple.com.
“I’m so excited we’re bringing these three popular, chic colours to Beats’ most iconic and advanced headphones,” said Kim Kardashian. “Beats Studio have always been a fashion statement, so I can’t wait to see how everyone styles them.”
To accompany the launch, Kim Kardashian and late-night TV host Jimmy Fallon teamed up for the official campaign, which featured a humorous competition to determine who would earn the next Beats collaboration. The winner was announced during Kardashian’s appearance on “The Tonight Show Starring Jimmy Fallon” on Thursday. Watch the campaign HERE (produced by creative agency Mirimar).
Beats Studio Pro offers next-level audio fidelity, Active Noise Cancellation and Transparency modes, Personalized Spatial Audio with dynamic head tracking, UltraPlush leather cushions, up to 40 hours of battery life, Lossless Audio via USB-C, and enhanced call performance. It is also compatible with Android phones by downloading the Beats companion app.
