Amazon has set a new benchmark for delivery speeds in 2024, achieving its fastest-ever service for Prime members worldwide. More than nine billion items were delivered on the same or next day globally, with over one billion arriving within that timeframe in the UK alone.
The Nation’s Favourite Speedy Deliveries
Among the UK’s most frequently ordered same-day items were pharmacy essentials such as magnesium and baby wipes, as well as beauty favourites like mascara, hair treatments, and skincare products.
Amazon continues to enhance its logistics network to deliver even faster. Same-Day Delivery is now available for millions of products across 80+ towns and cities throughout the UK.
Alesha Dixon Delivers the News at Lightning Speed
To celebrate the milestone, former Mis-Teeq MC Alesha Dixon took to the mic, dropping a rapid-fire 30-second freestyle. Her energetic performance highlighted the UK’s record-breaking delivery stats, the sheer volume of orders placed, and the cities leading the way in Same-Day shopping.
What the UK Ordered Most in 2024
Amazon also revealed the top everyday essentials flying off the shelves, including:
- Cadbury’s Crème Eggs
- WaterWipes baby wipes
- HP ink cartridges
These items were particularly popular in London, Edinburgh, Glasgow, Manchester, Birmingham, Swansea, and Cardiff.
Prime Savings & Speed Stats
In 2024, UK Prime members enjoyed nearly £200 in savings on fast, unlimited deliveries—more than double the cost of an annual Prime membership.
Some standout stats from the UK include:
- Fastest delivery: A Manchester customer received The Story Orchestra: Carnival of the Animals just 1 hour and 26 minutes after ordering.
- Over one billion items arrived same or next day for Prime members.
- Tens of millions of essential products were delivered via Same-Day Delivery.
- Most popular categories: pharmacy, home, and beauty.
Regional Shopping Trends
- London: WaterWipes baby wipes, INSTAX mini instant film, and COSRX Advanced Snail 96 Mucin Power Essence topped the charts.
- Glasgow: The COLOR WOW Dream Coat Supernatural Spray was a fan favourite.
- Birmingham: Skincare ruled, with COSRX Advanced Snail 96 Mucin Power Essence among the most-delivered items.
- Swansea: Pepsi Max cans were a top same-day order.
Convenience Beyond Your Doorstep
Beyond fast home deliveries, Amazon offers over 25,000 pick-up locations across the UK, including self-service lockers and staffed counters, ensuring secure and convenient collection options.
Why It’s the Best Time to Be a Prime Member
Prime members enjoy an array of benefits, including:
Unlimited fast, free delivery—One-Day Delivery on millions of items, plus Same-Day Delivery in 80+ locations.
Exclusive shopping deals—including early access to Lightning Deals and huge discounts on Prime Day.
Prime Video access—stream hit series like The Boys, Fallout, Clarkson’s Farm, and live UEFA Champions League matches.
Amazon Music & Prime Gaming—ad-free music, top podcasts, gaming perks, and free Twitch subscriptions.
Grocery delivery—Fresh produce from Amazon Fresh, Morrisons, Co-op, and Iceland, delivered in two-hour slots.
Free Deliveroo Plus Silver—Enjoy free restaurant delivery on orders over £15.
ODEON cinema perks—Get two tickets for £10 every month (Monday-Thursday).
To learn more about Prime, visit amazon.co.uk/prime.