The UK is a nation of curry lovers, with 1 in 5 of the nation tucking into the dish on a weekly basis. However, through a recent Instagram poll, Ginsters has revealed that there are several locations that consumers don’t find it easy to enjoy this national staple with public transport and open areas ranking most highly. What’s more, recent research from the brand has unveiled that 1 in 3 Brits would enjoy curry even more often if it was more convenient to consume.
To bridge the gap between our love of curry and its on-the-go inconvenience, the Cornish pasty-maker Ginsters has announced the launch of its new Butter Chicken Bake. The new release features 100% British Chicken cooked in a rich butter sauce with a blend of spices, coconut, and lemon, encased in a light puff pastry that can be enjoyed wherever, whenever.
The brand has also shared a series of comedic posts on its official Instagram account of people eating curries in weird and wacky places much to the amusement of their followers.
Sarah Babb of Ginsters says:
“At Ginsters we love making it easy to enjoy great food wherever you are, so when we found out that Brits don’t eat curry on the go, we knew we could offer the perfect solution. The Butter Chicken Bake is one of our tastiest launches yet, perfectly combining a popular curry dish with delicious golden pastry so that it can be enjoyed just about anywhere!”
The new Ginsters Butter Chicken Bake is available in stores now at Asda, Sainsbury’s and Morrisons.
